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Retargeting Converts Window Shoppers into Buyers

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What Is Retargeting?

Retargeting — also known as remarketing — is one of the most powerful additions to inbound marketing campaigns. It allows inbound marketing campaigns to be more successful and boosts ROI by bringing back visitors to your website who otherwise might have been lost for good. Instead, they now have another chance to become a lead by filling out a form, or they might even make a purchase.

 

Website Traffic

Whether you're seeing high organic traffic or paying for paid traffic, you need retargeting in place. It all begins when someone visits your website and gets tagged with a cookie.

Display Ads

Now that person who has been tagged with a cookie will start to see your ads on other websites they visit through Google's Display Network, Facebook and more.

Return & Convert

By keeping your brand top of mind, past website visitors are encouraged to return to your website and convert.

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Imagination is more important than knowledge. Knowledge is limited.

To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage from it.

Imagination encircles the world.

Slide header

Imagination is more important than knowledge. Knowledge is limited.

To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage from it.

Imagination encircles the world.

Slide header

Imagination is more important than knowledge. Knowledge is limited.

To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage from it.

Imagination encircles the world.

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The Process of Retargeting

Retargeting is possible thanks to the use of tracking cookies. If you’re unfamiliar with the concept, cookies are temporary files placed on your computer by the websites you visit. These cookies are what make it possible for your login information to be saved on certain sites and for your preferences to be remembered every visit. With retargeting, these very valuable visitors to your site have a cookie placed on their computer so they can be identified as potential leads. When they leave your site without a conversion (such as downloading a content offer or making a sale), that’s when the retargeting magic happens.

When that visitor leaves your website and is still browsing the web or their other normal online activities, we can use targeted banner advertising to get them back to your landing page or website. There are many things we can do to ensure we convert the visitor into a lead and sale, such as establishing a specific time we target the user, or we can specify the number of times we want to reach them. These methods are used to create a message that is matched to the activity the user demonstrated while visiting your website, using the details of products, pages or services they looked at but did not yet purchase!

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