The Process of Retargeting

Retargeting is possible thanks to the use of tracking cookies. If you’re unfamiliar with the concept, cookies are temporary files placed on your computer by the websites you visit. These cookies are what make it possible for your login information to be saved on certain sites and for your preferences to be remembered every visit. With retargeting, these very valuable visitors to your site have a cookie placed on their computer so they can be identified as potential leads. When they leave your site without a conversion (such as downloading a content offer or making a sale), that’s when the retargeting magic happens.

When that visitor leaves your website and is still browsing the web or their other normal online activities, we can use targeted banner advertising to get them back to your landing page or website. There are many things we can do to ensure we convert the visitor into a lead and sale, such as establishing a specific time we target the user, or we can specify the number of times we want to reach them. These methods are used to create a message that is matched to the activity the user demonstrated while visiting your website, using the details of products, pages or services they looked at but did not yet purchase!