Leap Clixx has named one of Expertise's Best SEO Experts in St Louis for 2020. We're very excited to be in such great company and thank Expertise for selecting us.

For years, keywords have formed the bedrock of any sound digital marketing strategy. Indeed, despite the many innovations in SEO and PPC (pay-per click advertising) techniques –– not to mention more than a few Google algorithm updates –– keyword research still plays a vital role in creating an effective marketing campaign. Why? Simply because consumers still use keywords all the time to search for products, services, and information online. With that in mind, today we’ll take a look at the role branded keywords play within a marketing strategy. 

It’s understandable why business owners fret over their website’s content. Quality web pages, blog posts, and ecommerce descriptions can help to attract new visitors, generate leads, and increase sales numbers. On the flipside, mistakes within content can confuse or even drive away qualified leads. So it’s reasonable to take content writing seriously. Thankfully, there is a way to create effective web copy time and again without undue stress and hassle. To that end, here’s how to write website copy in seven easy steps:

Conducting a proper PPC audit is essential for businesses that use platforms like Google Ads. Successful PPC advertising depends on making adjustments and eliminating internal mistakes to achieve the highest possible ROI. The benefits of a PPC audit could include: 

For years, organic reach on Facebook has been declining. In the past, companies could’ve reasonably expected to reach over 15% of their base with an organic post. Now, they’d be fortunate to achieve over 5%. This isn’t exactly, news, though. Businesses have experienced falling organic post engagement rates for years. It’s just reached the point now that many companies feel compelled to advertise on Facebook in order to garner positive impressions. There are two basic ways to advertise on Facebook: through traditional ads or by boosting posts. But which is better? In the Facebook Ads vs Boosted Posts debate, which provides greater value? 

As a results-oriented inbound marketing agency, Leap Clixx has consistently delivered game-changing marketing strategies built around our clients’ goals. 

For those who don’t know, a buyer persona is a fictitious representation of an ideal customer. Modern marketers use buyer personas to tailor marketing and advertising campaigns to match customer preferences and attract “ideal” leads. However, in order to form a buyer persona in the first place, businesses need to reach out to their current customer base for information. And the key to developing effective buyer personas often relates to the quality of questions a business chooses to ask in surveys and interviews. In short, businesses need to pose insightful, pertinent questions to determine what type of consumers are drawn to their brand and what they can do to cater to them further. Here, we’re going to list four different buyer persona questions that professionals can use to really get to know their customers, and ultimately, market more effectively to them as a result: 

Page views, page visits, clicks, sessions, unique sessions, unique visitors –– these almost synonymous terms can confuse anyone. However, it’s important for business owners to understand the difference between page views vs visits to their website because they do not mean exactly the same thing. And though the difference between the two might seem small, understanding it could help your business improve its marketing efforts.

Blogging, in one form or another, has existed for nearly as long as the internet itself. And, much like the internet, the practice of blogging has changed a lot in that relatively short time span. It’s reasonable to expect blogging to continue to adapt in the coming years as well. But what does the future of blogging hold exactly? How will businesses utilize blog content over the next five, ten, or even twenty years? Unfortunately, there’s no way of knowing for sure. Still, we’re going to offer our best guesses about how blogging will progress in the immediate future, so that you can plan with greater confidence now. Check out our predictions here:

In some ways, it’s never been easier for businesses to connect with consumers. Given the multitude of marketing strategies at their disposal, companies can engage with their customer base through a myriad of platforms and techniques. Yet, because business owners have so many options to choose from –– and because consumers are constantly bombarded with ads and marketing content –– making a genuine impression is often more difficult than it first appears. In order to help B2C business owners truly connect with important leads, today we’ve isolated seven B2C marketing strategies that are sure to deliver results. Check them out here: