It’s understandable why business owners fret over their website’s content. Quality web pages, blog posts, and ecommerce descriptions can help to attract new visitors, generate leads, and increase sales numbers. On the flipside, mistakes within content can confuse or even drive away qualified leads. So it’s reasonable to take content writing seriously. Thankfully, there is a way to create effective web copy time and again without undue stress and hassle. To that end, here’s how to write website copy in seven easy steps:

Page views, page visits, clicks, sessions, unique sessions, unique visitors –– these almost synonymous terms can confuse anyone. However, it’s important for business owners to understand the difference between page views vs visits to their website because they do not mean exactly the same thing. And though the difference between the two might seem small, understanding it could help your business improve its marketing efforts.

Blogging, in one form or another, has existed for nearly as long as the internet itself. And, much like the internet, the practice of blogging has changed a lot in that relatively short time span. It’s reasonable to expect blogging to continue to adapt in the coming years as well. But what does the future of blogging hold exactly? How will businesses utilize blog content over the next five, ten, or even twenty years? Unfortunately, there’s no way of knowing for sure. Still, we’re going to offer our best guesses about how blogging will progress in the immediate future, so that you can plan with greater confidence now. Check out our predictions here:

Not every SEO strategy produces beneficial results. Though professionals may not realize it, certain SEO tactics can actually harm their website’s performance and ranking on search engines. These bad SEO practices may seem like easy ways to skirt the system or cut corners, but in reality they’re more trouble than they’re worth. Today we’ll explore the dark side of SEO and highlight five decisions that could cost your business:

Building a professional website from scratch has never been easier for business owners. And while that’s certainly a good thing, it’s also potentially problematic. After all, if you don’t have a background in web design you may not know exactly how to form a website that functions the way you want it. Indeed, simply determining how many different pages to create can be a difficult task. With that in mind, today we’re here to tackle a common –– yet tricky –– web-dev question, namely: what pages should a website have? Of course, the answer to this query varies from business-to-business, but in general, a company’s site should include: a home page, an about page, a blog, landing pages, services and products pages, a contact page, and (possibly) a legal page describing service terms and conditions.  

Business professionals love to quantify performance. And they should. After all, if you can’t measure, collate, examine, and calculate how effective your business efforts are, then you’ll never know how to improve them in the future. It shouldn’t come as a surprise, then, that there are several ways to judge a website’s ability to rank on search engines. One of the most commonly used metrics is Moz’s domain authority, which takes a number of factors into account to develop a ranking score for websites. By contrast, fewer professionals know and use the lesser-publicized page authority score. What is page authority? In brief, it’s a measurement of an individual page’s capacity to rank on search engines. Here we’ll explain the difference between domain authority and page authority, and explore a few ways you can work to improve both:

A great man once said that an unexamined life is not worth living. Several thousand years later, we can say with some certainty that an unexamined website is not worth optimizing. There are a myriad of ways you can work to bolster your website’s SEO performance –– and while nearly every business employs some form of SEO practice in their work –– significantly fewer take the time to study those efforts. Indeed, SEO analysis is perhaps less glamorous than SEO implementation; however, for companies that want to improve their online presence, it’s just as vital. Here then, are several key reasons why your business should start conducting SEO analysis now –– plus a few ideas and tools help to get you started:

Google works in mysterious ways. The search-engine giant’s algorithm for determining page rankings has long been the subject of debate, conjecture, and analysis among professionals with an interest in digital marketing. After all, figuring out what makes one website appear on a search page above another is an extremely valuable bit of knowledge. The truth is though, there is no single determining factor in regard to page rankings. Indeed, Google itself has announced that it uses over 200 factors to rank websites. Still, that hasn’t stopped progressive business owners from looking for any edge they can get when it comes to search-engine optimization. One such purported “edge” is domain age. For some years now, people have debated about the importance of domain age in SEO rankings. However, just how critical domain age is remains a hot topic for many digital marketers. Today, we’ll look to dispel some of the myths around domain age and offer as much clarity as possible on the subject. 

There’s something to be said for having an eye for the under-appreciated. Being able to pick out the diamond in the rough –– in any walk of life –– is a tremendous skill to have. Some people seem to have an intuitive sense when it comes to finding the right people and organizations to partner with in business. However, for the rest of us, we need to rely on hard work and sensible decision-making to get where we want to go. To that end, today we’ll aim to provide a resource for business owners across industries that they can use to determine the best SEO partner for their company. You don’t have to be a marketing expert to discern which SEO firm can help you grow; just follow these simple guidelines and you’ll likely find someone who can make a big impact for you!

If you asked most business owners about the role of landing pages, odds they would class them as an important –– if not the most important –– component of the marketing/sales process. Indeed, landing pages traditionally have bridged the gap between the initial interest that marketing and advertising content generates, and the ultimate goal of a sales conversion through a form fill. In other words, consumers usually encounter landing pages after reading a blog post or ad, but before they decide to do business with a company. However, landing pages can offer progressive businesses more than a pivot point between marketing and sales efforts. Indeed, a growing trend in digital marketing has seen the landing page become a destination in and of itself, instead of merely functioning as a way station between marketing content and a sales pitch. Still, why does landing page SEO matter? And is this new way of thinking about landing pages the right way to go for your business?