Not every SEO strategy produces beneficial results. Though professionals may not realize it, certain SEO tactics can actually harm their website’s performance and ranking on search engines. These bad SEO practices may seem like easy ways to skirt the system or cut corners, but in reality they’re more trouble than they’re worth. Today we’ll explore the dark side of SEO and highlight five decisions that could cost your business:

Struggling to engage with consumers on social media is incredibly frustrating for business owners. Unfortunately, many businesses create content and advertisements that don’t resonate with their target audience. Still, it doesn’t make much sense to pursue a social-media strategy that fails to reach qualified leads. Given those facts, it’s hardly surprising that many businesses are beginning to introduce viral marketing techniques within their own campaigns. After all, effective viral marketing content boasts the potential to generate a huge number of impressions and inspire a surge in conversions and sales. But is there a downside to “going viral”? Here we’ll examine the pros and cons of viral marketing for small businesses and explain why it doesn’t always make sense.

Google, like Coca-Cola and McDonald’s before it, is the undisputed king of its marketplace. To no one’s surprise, Google is the most widely-used search engine on the planet, and in the US, Google searches account for over 60% of all search-engine queries. Yet, businesses may find profitable opportunities advertising on alternative search engines such as Bing. Are Bing Ads worth it? In short, yes, Bing Ads do offer certain advantages to Google Ads, and companies that rely on Pay-Per-Click (PPC) Advertising can use the platform to expand their reach. However, it’s generally unwise to use Bing Ads without also using Google. We’ll explain why below:

Advertising on social media –– and on Facebook in particular –– is a great tactic for businesses looking to boost their presence online, generate more digital leads, and make more sales. However, setting up, managing, and indeed, just getting Facebook ads approved is a complex process that requires patience, skill, and practice. If you’ve recently had an ad or set of ads rejected by Facebook, then you know exactly how frustrating this experience can be. Fortunately, we’re here to help. This is what you should do if Facebook rejects your ad:

What is the point of marketing content if not to generate leads and sales? Yes, it’s beneficial to draw in large numbers of traffic through blog posts, but at the end of the day, money talks. The problem is, it’s difficult for many small businesses to boost their content conversion rates. And more than one copywriter has struggled to produce content that yields tangible returns. Fortunately, you can use any one of these five tips to make your site more appealing and engaging to interested leads:

At Leap Clixx, we obviously believe in digital marketing. After all, it’s how we make a living! So when potential clients ask about the disadvantages of digital marketing campaigns, it’s tempting to say that there aren’t any. Yet, as with any product or service, digital marketing isn’t infallible. Professional marketers make mistakes all the time, and some digital marketing practices can backfire stupendously. Today, we’ll explore three possible drawbacks to digital marketing, but also offer why we think it’s vital all the same:

Businesses have always placed value on identifying the causes of certain consumer behaviors. After all, determining why a person preferred one product over another is crucial to developing effective marketing strategies. In truth, companies can only do so much to sway any given consumer. Yet, by studying the factors influencing consumer behavior, businesses can gain a rich understanding of their customer base and cater to them with greater accuracy. Here are four consumer-behavior factors worth focusing on:

The rise of digital devices has affected the nature of nearly every industry under the sun. Few fields, however, have been altered as much as marketing and advertising. Indeed, one simply needs to compare digital marketing vs traditional marketing techniques to notice the stark contrast between how marketers once operated, and how they currently approach problems. Traditional marketing refers to any marketing content not generated digitally like TV and radio commercials, print ads, and brochures. Digital marketing, by contrast, encompasses any marketing material created for online consumption such as blogs, social-media posts, podcasts, or videos.

Building a professional website from scratch has never been easier for business owners. And while that’s certainly a good thing, it’s also potentially problematic. After all, if you don’t have a background in web design you may not know exactly how to form a website that functions the way you want it. Indeed, simply determining how many different pages to create can be a difficult task. With that in mind, today we’re here to tackle a common –– yet tricky –– web-dev question, namely: what pages should a website have? Of course, the answer to this query varies from business-to-business, but in general, a company’s site should include: a home page, an about page, a blog, landing pages, services and products pages, a contact page, and (possibly) a legal page describing service terms and conditions.  

If you could jump back to the year 2005 and ask a professional the difference between PR and marketing, most would probably be able to provide a good answer. In fact, a particularly eloquent pro from that era might explain: Marketing relates to advertising and the subsequent promotion of products, whilePR is concerned with company image and brand advancement. Now though, it’s much trickier to draw the line in the public relations versus marketing debate. Indeed, many marketing agencies have already begun to serve as de-facto PR firms for their clients. Today then, we’ll focus on what traditionally has separated PR from marketing and determine whether or not those old-school definitions still carry weight.