If one of your key marketing goals is to increase organic traffic, then you’re definitely headed in the right direction. As noted by Forbes, even after all these years investing in SEO is a smart strategy because it’s cost effective, your competitors are doing it, and most importantly: it works!
To help maximize your investment and generate more customers, revenues and profits, here are 10 proven ways how to increase organic traffic:
- Conduct strategic keyword research based on themes and topics. Successful SEO is all about the long game and the big picture.
- Aim for a mix of competitive keywords and “long tail” keywords (i.e. those that are searched for less frequently, but are relatively easier to rank highly for).
- Target buyer personas based on what they’re looking for and the problems they need to solve. Don’t just aim for “general customers”.
- Optimize your website so that it makes search engine robots and visitors happy (not the former instead of the latter!).
- Blog, blog and blog some more! It’s the best way to establish and expand your keyword footprint, and pull in more high quality organic traffic. You should be blogging at least three times a week, though daily is even better. And of course, your blogs need to be keyword optimized, relevant, readable, and focused on teaching your visitors something useful.
- Use internal links in your blogs and other web pages to help visitors easily get around, and also to tell search engine robots what your website is about – and how, where and why it should rank for certain keywords. Just be careful not to add too many internal links, which can work against your organic traffic goals rather than for it.
- Create original content (e.g. infographics, ebooks, articles, etc.) that your community can easily share across social networks.
- Engage influencers who can promote your original content across social media networks, and help boost your brand and reputation.
- Publish guest blogs on credible websites, and link back to your website. It’s VERY important to do this the right way or it can backfire. We’ve put together some tips on effective and successful guest blogging here.
- Track and monitor organic traffic statistics. Go beyond conventional hit counters, and drill deep to find out where visitors are coming from, when they’re visiting, what pages they’re accessing and for how long, and so on.
Learn More
To learn more about how to increase organic traffic to your website, contact the Leap Clixx team today. Your consultation with us is free, and if your experience is like most of the business leaders we speak with, it should be among the most profitable conversations you have all year – if not the most profitable.
For more information on how you can turn your website into a lead generation machine, download our FREE eBook:
Topics: SEO
