Headlines are the most important aspect of writing a good blog post. Not only are headlines essential to pulling in an audience, but many times it will be the only thing someone reads at all. So getting the most from a headline is critical to your blog’s success. The good news is, there’s a proven formula to writing an eye-catching blog title, while also maximizing your post’s SEO at the same time. So without further adieu, let’s take a look at six of the best practices for writing intriguing blog headlines:

When it comes to optimizing digital engagement, there is a very important — but often overlooked — difference between traffic and leads.

Traffic refers to all people who visit a website, and is typically broken down into categories such as unique visitors, page views, referring page, and so on.

Like most questions in the business world — or make that life in general — the answer to “how much work is inbound marketing” is “it depends.” There are 3 main reasons for this, which we explore below. 

Here at Leap Clixx, we constantly hear from businesses — who are often represented by their besieged marketing executives — who feel a sense of betrayal when it comes to inbound marketing. 

Here at Leap Clixx, we focus on success — which is why most of our blog posts highlight best practices, top strategies, insights and tips, and so on.

Every business — including enterprises like Apple and Google — want to increase web traffic, because more traffic means more leads, more leads means more prospects, more prospects means more customers, more customers means more revenue, and more revenue means more profit. What’s not to love about this glorious chain of events? 

As an agency that specializes in developing and delivering cost-effective, ROI-driven agile inbound marketing campaigns for customers nationwide, you might assume that we’d answer the question “should your business do inbound marketing in-house” with an unqualified “yes!” But that’s not necessarily true — which is why it’s not necessarily our answer.

When it comes to the classic “4 Ps” of marketing — product, price, place and promotion — most businesses have a solid grasp of the first three, but often struggle with the fourth: promotion. 

It may be the most anxiety-triggering phrase in the sales professionals’ vocabulary. No, we’re not talking about monthly quota, performance review, or even Great Recession (although that one is pretty terrifying). We’re referring to that concept that is enough to launch some sales professionals into early retirement, or altogether less stressful careers like air traffic controller or bulletproof vest tester: cold calling.

There are best practices. And then there are BEST PRACTICES. The former are important. The latter are vital. And on today’s digital landscape where the population has long since exceed (cue “Dr. Evil” voice) one billion websites, in order to stand out and get remembered for all of the right reasons, B2B businesses need web design BEST PRACTICES.