It’s understandable why business owners fret over their website’s content. Quality web pages, blog posts, and ecommerce descriptions can help to attract new visitors, generate leads, and increase sales numbers. On the flipside, mistakes within content can confuse or even drive away qualified leads. So it’s reasonable to take content writing seriously. Thankfully, there is a way to create effective web copy time and again without undue stress and hassle. To that end, here’s how to write website copy in seven easy steps:

For years, organic reach on Facebook has been declining. In the past, companies could’ve reasonably expected to reach over 15% of their base with an organic post. Now, they’d be fortunate to achieve over 5%. This isn’t exactly, news, though. Businesses have experienced falling organic post engagement rates for years. It’s just reached the point now that many companies feel compelled to advertise on Facebook in order to garner positive impressions. There are two basic ways to advertise on Facebook: through traditional ads or by boosting posts. But which is better? In the Facebook Ads vs Boosted Posts debate, which provides greater value? 

Google, like Coca-Cola and McDonald’s before it, is the undisputed king of its marketplace. To no one’s surprise, Google is the most widely-used search engine on the planet, and in the US, Google searches account for over 60% of all search-engine queries. Yet, businesses may find profitable opportunities advertising on alternative search engines such as Bing. Are Bing Ads worth it? In short, yes, Bing Ads do offer certain advantages to Google Ads, and companies that rely on Pay-Per-Click (PPC) Advertising can use the platform to expand their reach. However, it’s generally unwise to use Bing Ads without also using Google. We’ll explain why below: