Of all of the pieces that make-up the online marketing puzzle, arguably none has shifted so often – and so dramatically – as SEO.

Over the past several years, we’ve worked with many financial advisors and other financial industry professionals who are interested in establishing their identity in a crowded marketplace, and adding more high quality, profitable clients to their roster. 

It’s an increasingly common and frankly inevitable scenario: you’re sailing happily across the social media landscape, up-voting this and re-tweeting that, and it hits you: negativity in social media about YOUR company.

As small business owners know – or will soon find out – trying to chase down larger enterprise-level competitors to compete on market share or advertising spend is not just an exercise in frustration, but it’s in the long run its futile as well. That’s the bad news. 

While inbound marketing is being used effectively across all fields and sectors, there’s one industry in particular where the gains are especially impressive: healthcare.