If there's one thing that every business owner is concerned with, it's definitely lead generation. Whether you call it by the industry term or just refer to it simply as "getting some customers", it's undoubtedly true that every sale starts with getting a customer interested in whatever it is you're trying to sell. The question is this: once you've figured out how to get more qualified leads, do you have any idea what to do with them? This blog is a twofer, in that you'll learn a little about nurturing leads and a bit about SMS, because in today's marketing world the two often work hand in hand.