Best Practices that Help B2C Companies Win the Inbound Marketing Game: Part 2

In part 1 of our series, we looked at 3 best practices that help B2C companies win the inbound marketing game:

1. Offer Quality Research Information
2. Remember that Content is King
3. Develop Robust, Realistic Buyer Personas

Now, we continue with a look at 3 more best practices that translate into maximum ROI.

4. Leverage Keyword Optimization to Get on Page 1 

B2C companies that consistently out-perform their competition are those that leverage keyword optimization to get on page 1 of Google. How important is this positioning? In a word: it’s essential! A study by MOZ found that nearly 72% of searchers will click a result that appears on page 1. That essentially makes all other pages from 2 onwards a digital wasteland.

With this being said, there is a right way to leverage keyword optimization, and a wrong way. The right way is a strategic, long-term approach that is aligned with SEO best practices; including those that Google doesn’t publish, but are known to experts in the field. The wrong way is an unstructured, short-sighted approach that tries to “game the system” – and, invariably, ends up costing a business dearly. Frankly, once a business finds itself in Google’s doghouse, it can take years and thousands of dollars to climb their way back to page 1; and some will never get there.

5. Combine Inbound Marketing with Outbound Marketing

While inbound marketing can be extremely effective and highly profitable, rumors of outbound marketing’s demise have been greatly exaggerated! Indeed, the best practice here is to skilfully combine both approaches as part of an overall, integrated marketing mix. For instance, some companies build very successful inbound marketing campaigns around a traditional radio, TV or newspaper ad, or a promotional or sponsorship event.

In fact, contrary to popular belief, keyword optimization (as discussed above) and paid search (a.k.a. pay-per-click ads, display ads, etc.) are forms of outbound marketing, and are often combined with inbound marketing programs. For example, some companies will not use an ad to sell a product or service, but rather to drive a customer to an ebook, report, infographic, webinar, or other inbound marketing asset, and nurture them forward from that touchpoint.

6. Work with Proven Experts

Last but certainly not least: B2C companies that consistently win the inbound marketing game put themselves on top – and stay there – by working with proven inbound marketing experts who know what works; and just importantly, what doesn’t. 

What’s more, legitimate inbound marketing experts are always a wise investment, because they can cost-effectively bring together key resources (e.g. writers, designers, SEO specialists, social media gurus, etc.) and align them into high-performance teams. Trying to do this DIY invariably leads to massive cost overruns, missed deadlines, chaotic project management – and worst of all: missed opportunities to attract and convert new highly profitable customers.

The Bottom-Line 

At Leap Clixx, we’re a team of proven inbound marketing experts who deliver game-changing campaigns built around our clients’ unique business goals. Our focus involves attracting the right kind of visitors, converting them into leads, and nurturing them to a sales qualified stage.

To learn how you can win the B2C inbound marketing game, schedule your free, informative and no-obligation consultation. For more ways you can utilize inbound marketing for your business, download our FREE eBook "A Guide to Inbound Marketing Best Practices"