How Does an Agile Marketing Agency Work?

Though we’re loath to admit it, agile marketing can’t fix every problem a business may have. Of course agile marketing has its limitations, like anything else. But that doesn’t stop others from promising the sun, the stars, and the moon when pitching a new agile marketing plan. As a result, there are plenty of people out there who don’t know what an agile marketing agency does in the first place. After all, saying your service covers “everything” isn’t helpful in the slightest. Rather, agile marketing agencies focus on implementing strategies based on data collection. We’ll explain further below:

What Agile Marketing IS NOT

First, to dispel one major myth regarding agile marketing: it is not all things to all people. Agile marketing is not like a piece of modern art; though the results and practices may change from client-to-client, agile marketing at its core is an iterative process. Furthermore, agile marketing agencies still operate within a budget. At the end of the day, agile marketing isn’t a magical cure-all designed to solve every problem a company has. Lastly –– and contrary to some people’s opinion –– agile marketing does not call for constant change for change’s sake.

How Agile Marketing Agencies Work

Now that we’ve established what agile marketing agencies aren’t, we can focus on how they operate in the real world. As mentioned above, the agile marketing process is something that can be applied to all businesses. Unsurprisingly, it begins with research. When an agile marketing team gets started, they’ll interview a business owner to understand the goals, challenges, and nuances of their company and industry. At the same time, agile marketers will also examine the competition and begin to create a plan tailored to their client’s needs.

Agile Plan Implementation

Once an agile marketing team decides on a plan, the next step is to implement it. This can mean anything from content creation, to focusing on SEO, to managing a PPC account, and beyond. Which course an agile marketer chooses to move forward with should be based on the data available to them (i.e. what strategy will yield the best results in the given situation). After the initial implementation of a strategy, agile marketers then test the new results, collect data, and alter the strategy based on that data. No guesswork or intuition needed.

Changing Course with Agile Marketing

Just because agile marketing allows for change, doesn’t mean an agile marketing team will come forward with a myriad of new ideas every day, week, or month you speak with them. Naturally, an agile marketing team should always look for areas to improve a company’s potential, but sometimes letting a successful strategy develop is the best plan of action. The bottom line is, change is a feature, but not a necessity to agile marketing.

Finding the Right Fit

: