Business owners and marketing executives are constantly searching for ways to maximize their marketing ROI – especially now that competition is fiercer than ever, and customers can instantly exit the sales funnel simply by hitting the back arrow on their browser or the “unsubscribe” link in their email.
Sure, launching a marketing campaign in the wrong direction, at the wrong time, with the wrong message to the wrong people can be financially devastating.
Fortunately, HubSpot has developed a powerful, results-based inbound marketing platform that is designed from the ground up to help businesses get the most out of their marketing budget. Below, we highlight 5 reasons key reasons how:
5 Reasons HubSpot Is a Smart Marketing Spend:
1. Automation
While there’s plenty to like about HubSpot, the platform’s built-in automation capacity is nothing short of remarkable. Small and mid-sized businesses can rapidly create the same automated workflows and custom business rules as huge enterprises – and drive unprecedented improvements in terms of efficiency, productivity and scalability.
It’s not an exaggeration to say that HubSpot can literally do in an hour what a marketing coordinator or administrator might be able to do in a week – and HubSpot will do it better, too, since there won’t be errors or work quality variances.
2. Centralization
Managing various marketing software solutions is tedious and overwhelming and can lead to disconnected campaigns and unreliable analytics – especially since there’s no uniform dataset standard - and so the metrics and categories that one tool uses may be fundamentally different than another.
HubSpot pulls everything together in one centralized platform, such as email marketing, forms, website and blog CMS, landing page generator, A/B testing, lead nurturing and more. This not only leads to much stronger and more focused campaigns, but it allows for qualitatively better analytics and reporting as well.
3. Personalization
One of HubSpot’s major advantages – and one that most small and mid-sized businesses cannot possibly replicate on their own since the skill and labor requirement is enormous – is personalization.
For example, HubSpot can create segmented email newsletters, content offers (e.g. eBooks, white papers, special reports, etc.), and other outreach initiatives that leverage lead contact information and predictive analytics to personalize the engagement.
What’s more, as leads move forward through the customer journey, the engagement becomes even more personal – because there is more data for HubSpot to leverage. This leads to dramatically higher conversion rates.
4. Content Management
HubSpot’s content management system is exceptional, both in terms of features and ease-of-use. Everything from blog posts, to landing pages, to eBooks and websites (for businesses that host their website with HubSpot) can be designed within the platform.
There are hundreds of templates, all of which can be customized and duplicated. Plus, all content is automatically optimized for mobile viewing, and tracking codes are built-in as well.
5. Reporting & Analytics
This was briefly mentioned in the section on centralization, but it’s such a major win for businesses that it deserves its own spotlight.
Inbound marketing was made for reporting and analytics. And since HubSpot actually invented the term “inbound marketing”, it’s not hard to see why their platform is a haven of reports and analytics. All of this actionable intelligence can be used to improve current campaigns, and build better campaigns in the future.
The Bottom Line
Whether the monthly spend is $4,000 or $40,000, HubSpot clearly helps businesses get the most out of their marketing budget. In fact, as we’ve seen with our clients across the country, the rewards are often much higher than anticipated or expected. In this sense, HubSpot doesn’t just maximize marketing budgets. It re-invents them by delivering what every business owner and marketing manager needs: more results for less cost.
Contact the inbound marketing experts at Leap Clixx today and schedule your free consultation. As one of a small number of HubSpot Gold Partners, we can work together to create a marketing strategy that gets big results for your business. Learn more with our free eBook:
Topics: Inbound Marketing
