It’s not uncommon for businesses to juggle what it would consider a “crazy number of tools” to manage their marketing analytics.
And it’s not long before the process becomes both overwhelming and unreliable – which defeats the purpose of having marketing analytics in the first place! After all, marketing analytics are supposed to provide clarity and be part of the solution - not create confusion and add to the problem!
Fortunately, the marketing geniuses at HubSpot have consolidated a full spectrum of marketing analytics in their centralized, easy-to-use Inbound Marketing platform. As a result, business owners and marketing managers can easily and efficiently bring it all together.
Best Ways to Consolidate Your Marketing Analytics with HubSpot
- Pull marketing analytics data in from all of channels, including web, social media, email marketing, PPC, etc.
- Integrate data to generate more valuable insights – such as identifying prospects that are engaging through multiple touchpoints (e.g. social and web, or web and email).
- Track the customer journey through all stages of the sales funnel and target them with the optimal content and outreach strategy.
- Ensure that data is consistent and standardized – which is a huge benefit in itself, because different applications have various ways of logging lead data.
What’s more, HubSpot doesn’t just pull the data together in one place - it leverages it to generate a massive variety of report types that serve different purposes and speak to different stakeholders.
Popular Marketing Analytics Reports from HubSpot:
- Channel-Specific Traffic. This helps you make smarter and faster decisions on where to invest your resources and target your efforts.
- Revenue Reporting. This helps you link your marketing spend to specific channels that measure performance and results.
- Blog Leads. This helps you determine how many leads are being generated through your blog. It also helps you see if you need to blog more frequently and/or improve blog length, quality or keyword optimization.
- New Contacts by Persona. This helps you identify how many new contacts you’re adding to your community based on distinct buyer personas.
- Contacts by Lifecycle Stage. This helps you identify the number of leads that are at various stages of the customer journey.
- Leads Per Offer. This helps you understand how effectively your various offers (e.g. eBooks, white papers, reports, Infographics, etc.) are generating leads.
HubSpot offers MANY more reports, including customizable options. The above is just a quick look at some reports that are all made possible because the data they rely on is accurate, reliable, integrated and, of course, consolidated!
To learn more about how HubSpot consolidates your marketing analytics and unleashes a whole new level of control and performance for your Inbound Marketing campaigns, contact us today. Leap Clixx is one of a small number of Inbound Marketing firms nationwide that have achieved Gold Level HubSpot Certified Partner.
Topics: Inbound Marketing
