According to the Hoover’s, a business information service owned by Dun and Bradstreet, the consumer services industry is comprised of thousands of companies delivering services in a number of areas, including (but not limited to):
- Commercial and industry machinery and equipment repair
- Car repair and maintenance
- Appliance repair
- Electronic equipment repair
- Pet care
- Hair care
- Dry cleaning and laundry services
- Parking services
- Death care
While each of these sub-sectors are unique – as are the individual businesses within them – the fact is that all of them depend on a steady stream of new customers in order to remain profitable. And that’s where inbound marketing enters the picture.
Inbound Marketing Deliver Quality, Relevant Content
Unlike conventional “interrupt” marketing that often reaches prospects who don’t need or want consumer services at the time – and therefore doesn’t register on their radar screen – inbound marketing connects with prospects through something that they’re interested in and open to receiving: quality, relevant content. This can a mix of include:
- Blog posts
- Ebooks
- White papers
- Reports
- Checklists
- Infographics
- Videos
- FAQs
Reaching Buyer Personas vs. “One Size Fits All”
What’s more, inbound marketing doesn’t target all prospects with the same content. Rather, it increases relevancy – and therefore acceptance – by adjusting both content and delivery based on buyer personas. For example, a commercial equipment repair company can reach business owners, facility managers and technical specialists in different ways, since each target audience has its own unique pain points, needs and goals. Attempting to do this with conventional marketing isn’t just incredibly (and often prohibitively) expensive, but it’s extremely difficult to generate results.
Capturing and Leveraging Data
And while this engagement with various target audiences is happening, companies can capture valuable data to help them better understand who they need to reach, how, when and why. For example, a car repair company may discover that an increasing number of prospects want to learn about simple (i.e. non-technical) maintenance tips. Based on this, they can launch a new blog series, offer an ebook, create an Infographic, put together some how-to videos, and so on.
Learn More
At Leap Clixx, we help businesses in the consumer services industry build a unique inbound marketing gameplan based on their goals, marketplace and budget framework. After that, our expert team shifts into high gear and takes care of content creation, website development/design, list-building, project management, analytics, reporting and ongoing optimization. We handle both the big picture and the small details, so that our customers can do what matters most: focus on leading their successful and growing business!
To learn more, contact us today and schedule your free consultation. For more information on inbound marketing, how it can help you, and best practices, download our FREE eBook:
Topics: Inbound Marketing
