While sales professionals in various industries, sectors and marketplaces have different approaches and strategies, there is one unifying and universal theme that ties all of them together, whether they sell business moving solutions, VoIP phone systems, ultra high pressure homogenizers, and the list goes on: THEY LOVE TOOLS!

Your mission - should you choose to accept it - is to outperfom your competitors.

When Alec Baldwin commanded the staggered real estate sales team at Glengarry Glen Ross to ALWAYS BE CLOSING, the last thing on his mind was posts and tweets – how could they know how much the sales process would transform in a film that came out 12 years before Facebook and 14 years before Twitter.

A buyer persona is a fictional representation of an ideal customer type or group that captures key aspects such as: demographics, motivations, pain points, behavior patterns, alternatives, obstacles and goals. It’s usually necessary (and wise) for a business to develop more than one buyer persona, even if it only has a single product or offering.

As any sales professional knows, not all leads are at the same stage of the sales cycle.

Let’s start with this: inbound marketing really works.

How to Increase the Google Ranking of Your Blog Posts

It may not be the only objective, but there's no doubt that getting your blog posts to rank high on Google is a critical metric that your marketing team is chasing.

After weeks or perhaps months of pushing content marketing strategy up the agenda and onto the radar screen, your boss has finally asked you for some “hard numbers” on blogging.

You’ve wisely decided that inbound marketing is the smartest and most strategic way to reach qualified leads, attract them to your business, convert them into customers and inspire them to become brand evangelists. Good move!