Several years ago, having an ad in the Yellow Pages was essentially a basic business requirement, regardless of whether a business fixed leaky faucets, helped drivers fight a traffic ticket, purchase a cruise vacation…and the list goes on. In fact, it was arguably harder to find a business that didn’t advertise in the Yellow Pages than one that did. 

Last week, we shared what we believe are the top 3 free online learning resources for SEO.

Some businesses choose to manage their entire inbound marketing program in-house: from campaign and persona development, to asset production (e.g. ebooks, infographics, blogs, landing pages, etc.), implementation, tracking, optimizing, reporting, etc. 

At Leap Clixx, one of the principles of our company – and one of the key facets that sets us apart from many other companies in our industry – is that we always educate our clients on the fundamentals of inbound marketing. 

In many ways, the essence of inbound marketing is captured by its first phase: attract. This isn’t to say the other phases aren’t important – because they certainly are. But those phases don’t get a chance to operate if customers aren’t ushered into a relationship. And that brings us to contact forms. Or rather, bad contact forms. 

In parts 1 and 2 of our look at the key factors to running a successful inbound marketing campaign, we highlighted that businesses are best advised to:   

In part 1 of our series, we highlighted that businesses that want to reap the rewards of a successful inbound marketing campaign need to:

One of the most common questions we’re asked is: “what does it take to run a successful inbound marketing campaign?” 

While it goes without saying that all businesses -- including and often especially the “brick and mortar” kind – need to leverage the web to drive their business forward, this doesn’t mean that in-person networking events are unimportant or old fashioned. On the contrary, they remain a vital source of knowledge, relationship building, and indeed, finding new, profitable customers.

A significant strategic error that many B2B and B2C businesses make these days is that they offer valuable content to non-gated customers. We’ll explain why this is a mistake and how to fix it in a moment. First, let’s quickly explain what gated content means in the context of inbound marketing.