A frequent question our clients ask us at Leap Clixx is: “Can I utilize HubSpot without hosting my website on HubSpot?”
The short answer is: yes, you can. But if you decide against hosting your website with HubSpot, you still need to install tracking code on your website, or on the specific pages that aren’t hosted on HubSpot.
Nevertheless, we strongly recommend that our clients migrate their website to HubSpot’s Content Optimization System (COS), so they can leverage several features that are superior to other platforms, such as Wordpress. Here’s a quick overview of the 5 ways that hosting your website with HubSpot can empower your marketing and your business:
5 Business Advantages of Hosting Your Website with HubSpot
1. Template Builder
The HubSpot COS features an exceptional template builder with hundreds of professional-grade templates and styles. All of these are fully customizable and can be duplicated, which dramatically speeds-up development time. And the interface is remarkably easy-to-use.
2. Smart Content
HubSpot’s unique Smart Content feature automatically uses preset criteria (website data, contact information, etc.) in order to tailor certain messages to target specific customer groups. Adding, changing and removing smart content filters is quick and easy, and no programming is required – which is good news for web developers who don’t want to spend all day (or all week) going through lines of code.
3. Real-Time Preview
The bane of most developers’ existence is launching websites or pages – only to discover coding errors. HubSpot has eliminated this traumatic nightmare (and earned an abiding place in most developers’ hearts) with its real-time preview feature, which helps identify potential problems while the website/page is being developed – not after it goes live.
4. Mobile Ready
Any business without a mobile responsive website is not only losing out on customers – they’re also not earning any love from Google, which earlier this year changed its search engine algorithm to reward websites with responsive design – and punish those without. HubSpot eliminates this worry by automatically integrating responsive design into the HTML.
5. Fast-Loading
HubSpot has its own global content distribution network, or CDN. Websites that are hosted with HubSpot have access to the same data centers that support the CDN, which means that pages load extremely fast. This is an increasingly important consideration, since lags or delays are often cited as a big reason why customers bounce from a website and head to a competitor.
The Bottom Line
We think it’s important that HubSpot is giving businesses the option to host their website wherever they wish. We support this freedom of choice; especially since in some cases, businesses cannot immediately migrate their website to a new host due to contractual obligation or technical realities.
Nevertheless, based on the results we’ve seen with our clients and right here at Leap Clixx, the benefits and advantages of hosting with HubSpot are impressive – and in some cases, astonishing.
To learn more, give us a call today. We can help you swiftly and safely migrate your website to HubSpot, so that you can leverage all of these impressive features. Or, we can provide you with the information you need to install HubSpot’s tracking code on your website/pages.
Topics: Inbound Marketing
