In the past, successful constructions companies relied primarily on personal relationships, professional networks, and word-of-mouth referrals to generate profitable new business. And while all of these are still important (just as they are in other industries), a growing number of construction companies are adding inbound marketing to the mix. Indeed, a survey by the Construction Marketing Association found that 82 percent of construction firms employed some form of inbound marketing.   

Although the concept of the sales funnel is not a new one, inbound marketing has improved the sales funnel to help marketers visualize where a customer is in their buyer’s journey as to better meet their needs. In other words, publishing the right content at the right time in the right place. Since this sales funnel is at the heart of a successful inbound marketing strategy, it is important to be able to move leads through the funnel and align your content with the buyer’s journey in order to attract, convert, close, and delight your ideal customers. So without further adieu, here is The Lazy Man’s Guide to The Inbound Marketing Sales Funnel with examples.

For most businesses, their most valuable asset isn’t their inventory, their capital, or even their talent: it’s their brand.

It’s the age-old debate and, at times, raging flame-war that makes Superman vs. Batman seem like a minor skirmish. On the one hand, you have advertising experts who claim superiority, and on the other you have marketing experts who do the same. Both want to win their clients’ trust and work their magic. 

While almost every area of healthcare is growing, the medical billing solutions industry is skyrocketing – and there’s no slowdown in the forecast. As noted by ST Advisors, the revenue cycle management (RCM) market in the US alone is poised to hit $9 billion per year in 2018, spurred in part by changes to medical reimbursement regulations.  

There was a time when measuring inbound marketing results was essentially about tracking website visits, web page hits, unique visitors, and maybe a nice Google Analytics pie chart highlighting where folks were coming from (and really, who doesn’t love a good Google Analytics pie chart every now and then?).

There’s a reason why firm owners and executives in the travel and leisure industry are smiling these days -- and no, it’s not because they often enjoy incredibly good deals! It’s because the industry is BOOMING as more people book an excursion for business, pleasure, or sometimes a nice blend of both.

At least a handful of times a week I get asked the question, “how much should my inbound marketing budget be?”.  It’s a great question, but one that does not have a simple answer.  Setting a budget is much more complex than simply coming up with a monetary value and hitting the go button.  Instead, the focus should be on setting an inbound marketing budget that can get results within your niche as well as aligns with your business’s timeline and needs.  If you have $10,000 a month to put towards inbound marketing, that’s great, but is it enough?  Could your results be comparable with a $5,000 a month budget?  Though you ultimately do have to come up with a dollar amount, I would not recommend using it as a starting point.  Instead, develop your strategy and then work towards a specific investment amount that’s going to get you the results that you need in the amount of time that you’re targeting.

On today’s business landscape, of all of the lofty distinctions that businesses strive for and dream about, arguably none is more coveted than content leader.

Over the past several years, we’ve worked with many financial advisors and other financial industry professionals who are interested in establishing their identity in a crowded marketplace, and adding more high quality, profitable clients to their roster.