Here at Leap Clixx, we’re believers in the power of Inbound Marketing. Indeed, it’s our bread-and-butter, our workhorse, and our modus operandi all wrapped into one. That’s because when you buy into the power of inbound marketing and craft a strategy that works for your company, the results are limitless. So to answer the titular question: can inbound marketing work for sales and marketing services? The short answer is yes. But more important than that, is understanding how. To that end, here’s a sample of what inbound marketing can do for your sales and marketing services:

Sometimes deciphering marketing jargon can feel like a process of splitting especially fine hairs. Indeed, considering the speed at which company’s rebrand, retarget, and creatively utilize new technology, it’s a wonder we all don’t need a regular vocabulary lesson to stay on top of the newest trends and variations in the business world. However, sometimes the hard work of splitting hairs can prove massively beneficial. Such is the case in learning the difference between omni channel vs multi-channel marketing. Fortunately, you won’t have to go scouring the web to find a definitive answer to that; we’ve got you covered right here:

It’s all well and good to focus on overarching ideas and strategies when you first form a concept for a marketing campaign. In fact, it’s important to have the big picture in mind when you start out. However, it’s just as vital to keep a close eye on the details of your inbound marketing and sales efforts. That’s because numbers don’t lie. So spending time analyzing important data is imperative if you want to improve the way you run your business. Fortunately, we’ve identified five essential sales and marketing reports you should prioritize. And while this may not be a comprehensive list, it's a great place to start.

Money talks. Plain and simple, no matter what your business does or what industry you work in, your company’s bottom line is vital to your success. That’s because it is your success. Now don’t get us wrong; money isn’t everything, and it’s great to have goals for your business to aspire toward that don’t have anything to do with driving revenue. But at the end of the day your company needs to stay profitable to exist. And figuring out exactly how much your marketing efforts are costing you and how much profit they’re generating is an essential aspect of running a successful business. With that in mind, let’s take a look at four quantitative metrics to help determine marketing ROI:

Headlines are the most important aspect of writing a good blog post. Not only are headlines essential to pulling in an audience, but many times it will be the only thing someone reads at all. So getting the most from a headline is critical to your blog’s success. The good news is, there’s a proven formula to writing an eye-catching blog title, while also maximizing your post’s SEO at the same time. So without further adieu, let’s take a look at six of the best practices for writing intriguing blog headlines:

As sales reps in the business services industry know all-too-well, developing a prospect into a client is a long-term process: not a one-time transaction. Indeed, the sales cycle can last for months — or even years — and involve dozens of touchpoints, including in-depth conversations to online or in-person presentations.

Like most questions in the business world — or make that life in general — the answer to “how much work is inbound marketing” is “it depends.” There are 3 main reasons for this, which we explore below. 

Inbound marketing is a system, which means that the ultimate output is dependant on a series of integrated inputs. And one of the most important inputs is, of course, an inbound marketing website.   

While there are all kinds of systems, methodologies, approaches and procedures in the marketing world, in essence marketing is a conversation between a business and its target audience. Or rather, it’s supposed to be.

Here at Leap Clixx, we constantly hear from businesses — who are often represented by their besieged marketing executives — who feel a sense of betrayal when it comes to inbound marketing.