When businesses tap into the expertise and solutions of a marketing agency, they don’t just want the relationship to be rewarding and profitable, but they count on it to be both. After all, there are plenty of great ways to waste money (a festive excursion to Las Vegas springs to mind). Spending money on a marketing agency for the sake of it doesn’t make the list.
Obviously, your goal is to get the most from your investment, and that means you want to be a “high-performance customer”. To put you in that elite category and get maximum ROI, here are 4 tips for managing agencies:
Managing Agencies Tip #1: Stay in the Loop
Professional marketing agencies want you to be involved. That doesn’t mean they want you to roll up your sleeves and spend hours each week leading marketing projects and programs – after all, if you wanted to do, could afford to do that, or had the in-house expertise and resources to do that, what would you need an agency for?
However, just because you don’t want to be hands-on, doesn’t mean that you should be off the landscape. Your involvement at an executive level is vital, and a professional marketing agency will make it efficient, effective and easy for you to stay in the loop.
Managing Agencies Tip #2: Be Responsive
You’re busy, and there are never enough hours in the day – or days in the week. A professional marketing agency understands this, and will have systems and technology in place to minimize your time investment.
With this being said, it’s in your best interest to be responsive and follow-through with commitments to review or approve work; or delegate accordingly if there’s a bottleneck. Otherwise, your marketing agency will be forced to slow down and take their foot off the gas. Not because they want to, but because they have no choice.
Managing Agencies Tip #3: Create Workflows
One of the smartest things you can do to maximize results and minimize time investment is to work with your marketing agency, and build out a series of customized workflows that help streamline operations, administration, reviews, approvals and so on.
Crafting good workflows may sound like a big undertaking, but in the hands of a professional and experience marketing agency, it’s a simple, straightforward, rapid and enjoyable process.
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At Leap Clixx, one of the things that set us apart is that we work with our customers and ensure that they get maximum ROI – because that’s what they want and demand. We have the experts and experience to coach any customer into a high-performance customer!
To learn more, contact us today and schedule your free consultation. For more information on inbound marketing strategy and why Google AdWords should be part of yours, download our FREE eBook:
Topics: Inbound Marketing
