HubSpot has crafted its annual “State of Inbound” 2015 Report, which looks at key Inbound Marketing-related issues, insights, trends and predictions. As usual, it’s a must-have resource for all marketing and sales professionals around the world.

At Leap Clixx, one of the things we pride ourselves on – and also one of the core features that set us apart from many other firms and especially consultants – is that we provide transparent reporting to our clients, so they can measure performance and verify improvement. 

In part 1 and part 2 of this series, we focused on some great blog post ideas to help you generate more high quality traffic to your website, and establish your business as the coveted “thought leader” in your marketplace. Here’s what we’ve recommended so far: 

Have you ever wondered why some business blogs generate a regular stream of traffic…while others gather dust?

Here at Leap Clixx, when we tell our clients the best practice for blogging frequency is to post one blog per day, after a short pause, we almost always get the following question in one form or another: “what on earth are we supposed to blog about once a day!?” 

While the wisdom “Content is King” is truer today than it ever has been in the past – because there’s an abundance of material on the interwebs competing for your target market’s precious time and attention – it’s also true that not all content is being handled the right way.

On today’s business landscape, there are plenty of approaches, strategies and tools that can enhance performance and results. And then there is a smaller group of solutions that are flat-out ESSENTIAL – which means that embracing and exploiting them isn’t an optional “nice-to-have,” but a basic necessity for long-term business survival. And at the top of this list is marketing automation. Here are the 5 reasons why:

Some businesses choose to manage their entire inbound marketing program in-house: from campaign and persona development, to asset production (e.g. ebooks, infographics, blogs, landing pages, etc.), implementation, tracking, optimizing, reporting, etc. 

In parts 1 and 2 of our look at the key factors to running a successful inbound marketing campaign, we highlighted that businesses are best advised to:   

In part 1 of our series, we highlighted that businesses that want to reap the rewards of a successful inbound marketing campaign need to: