Tis the season! According to a new survey by Deloitte, holiday sales this year are expected to increase by 3.5 to 4% over the same period last year, bringing the cash register total to a whopping $965 billion.

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An Adobe Systems and ResearchNow survey of digital marketers found that 76% of businesses believe that measuring marketing ROI is a critically important objective. That’s the good news. The bad news, however, is that only 29% – or about 3 in 10 – feel that they’re doing this effectively and consistently.

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It’s not uncommon for businesses to juggle what it would consider a “crazy number of tools” to manage their marketing analytics. 

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Business owners and marketing executives are constantly searching for ways to maximize their marketing ROI – especially now that competition is fiercer than ever, and customers can instantly exit the sales funnel simply by hitting the back arrow on their browser or the “unsubscribe” link in their email.

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If cash is the proverbial lifeblood of a business – particularly small and mid-sized businesses – then leads are the fuel that drives more customers, more revenues and more profits. Every organization wants to drive traffic to their website, but more importantly, they want to produce qualified leads as a result of that traffic.

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A frequent question our clients ask us at Leap Clixx is: “Can I utilize HubSpot without hosting my website on HubSpot?”

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At first glance, mentioning that it’s important to analyze your Inbound Marketing results may seem, well, rather redundant. Of course you KNOW that analyzing marketing results is important.

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It’s almost impossible to imagine, but it was only about 15 years ago (and even more recently in some sectors) that having a business website was seen as an option – and not necessarily even a preferred one, either.
 
Indeed, many businesses – including some highly successful ones – balked at the idea of having an online presence, and thought it was far wiser to wait for this web “fad” to blow over. After all, why waste money on a short-lived trend?
 
Well, here we are near the end of 2015, and we can see that this “fad” has not merely remained, but it has grown and intensified exponentially. In fact, most businesses rely on their website and online presence MORE than their brick and mortar location.
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Over the last few years, Inbound Marketing has rapidly emerged as a proven and effective approach that helps B2B and B2C business of all sizes cost-effectively: expand their reach, connect with profitable customers, generate sales, and generate rewarding ROI. 

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One of the things that makes Leap Clixx different is that our clients don’t have to ask us the question “how long until I see results from Inbound Marketing?” 

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