Inbound marketing is an exciting marketing strategy, which is cost effective and eminently adaptable. But it also has a lot of moving parts. Because of this, it can be easy to forget things from time to time. We’ve learned this the hard way here at Leap Clixx, and we don’t want you to have to do the same. So, let's look at what's important for an inbound marketing campaign:

4 Things to Remember When Running an Inbound Marketing Campaign 

Inbound marketing has a very specific formula: produce good content and it will attract leads (including more qualified leads). It’s a tried and true recipe for success that has worked for hundreds of businesses in many different fields.

In the business world, leads can be everything. They can be the difference between a bad month, a good month or a great month. You need leads to make sales, and you need sales to make money. And because of the nature of lead conversion, you’re going to need plenty of leads in order to have success. Most companies have a lead conversion rate that hovers around 2.35 percent – anything above 5 percent is considered exemplary. Think about that for a second: what other competition or field considers a 90+ percent failure rate to be a resounding success?

We live in a social-media dominated world, especially if you’re under the age of 40. Your friends are always tagging you on Facebook, you like to follow what Kim Kardashian posts on Twitter, and you never forget to post a childhood photo on Instagram for #ThrowbackThursday.

In order to fully understand how a lead becomes “sales ready,” it’s important to familiarize yourself with the concept of the buyer’s journey. HubSpot basically wrote the book (or should we say, the eBook?) on the buyer’s journey, and explains it thusly; every potential customer is in one of three stages of the journey: Awareness, Consideration and Decision. Each stage brings unique challenges, and there is a different marketing strategy for each stage of the journey. Let’s briefly break down how the three stages differ:

Let’s begin with a simple question: would you start a new business without a physical address? Aside from the fact it’s not legal, the question itself is preposterous. What sort of business doesn’t have a mailing address? Similarly, you wouldn’t start a business without a dedicated business phone line; after all, how are people going to contact you?

Google, Facebook, Twitter and AOL have joined together to launch TrustInAds.org, with the mission to keep the user experience positive for everyone on the web and keep online advertising safe.

Online marketing is a great and necessary investment, but so is your website.

One major element of any SEO strategy is link building. Building high-quality and relevant links back to your website is extremely time consuming and one piece of the SEO puzzle that is hard for even the experts to master. Building high-quality relevant links can also be one of the most rewarding parts of an SEO strategy. As of today, links are still the most important factor in most all search-ranking algorithms including Google and Bing. Even though Google will tell you that guest blogging is on it’s way out, it is still one of the most effective ways to build great inbound links.

In a 1995 Newsweek article, author and astronomer Clifford Stoll wrote: We’re promised instant catalog shopping—just point and click for great deals…Stores will become obsolete. So how come my local mall does more business in an afternoon than the entire Internet handles in a month? Even if there were a trustworthy way to send money over the Internet—which there isn’t—the network is missing a most essential ingredient of capitalism: salespeople.”