Google works in mysterious ways. The search-engine giant’s algorithm for determining page rankings has long been the subject of debate, conjecture, and analysis among professionals with an interest in digital marketing. After all, figuring out what makes one website appear on a search page above another is an extremely valuable bit of knowledge. The truth is though, there is no single determining factor in regard to page rankings. Indeed, Google itself has announced that it uses over 200 factors to rank websites. Still, that hasn’t stopped progressive business owners from looking for any edge they can get when it comes to search-engine optimization. One such purported “edge” is domain age. For some years now, people have debated about the importance of domain age in SEO rankings. However, just how critical domain age is remains a hot topic for many digital marketers. Today, we’ll look to dispel some of the myths around domain age and offer as much clarity as possible on the subject. 

There’s something to be said for having an eye for the under-appreciated. Being able to pick out the diamond in the rough –– in any walk of life –– is a tremendous skill to have. Some people seem to have an intuitive sense when it comes to finding the right people and organizations to partner with in business. However, for the rest of us, we need to rely on hard work and sensible decision-making to get where we want to go. To that end, today we’ll aim to provide a resource for business owners across industries that they can use to determine the best SEO partner for their company. You don’t have to be a marketing expert to discern which SEO firm can help you grow; just follow these simple guidelines and you’ll likely find someone who can make a big impact for you!

Lots of businesses these days are utilizing pay per click (PPC) campaigns within their broader search engine marketing strategy. However, few know how to really get the most from their PPC efforts. Indeed, successfully managing a PPC account requires a deep understanding of target markets, keyword usage, conversion tracking, and landing page optimization. However, that doesn’t cover everything you need to know in order to maximize the impact of a PPC campaign. The best PPC managers appreciate that to get the best results, they need to know their client inside and out –– as well as their competition. While plenty of small business owners would love to get more from their PPC efforts, not many have the skills or the time to improve their campaigns. That’s why it’s essential to identify the perfect PPC consultant to assist your business. If you do, you’ll soon be reaping these five significant benefits and advantages:

Virtually every business in every industry can benefit from improved search engine optimization (SEO) performance. At this point in time, it’s obvious to most small business owners that if they want to get noticed and increase their customer base, they need to prioritize their online presence. However, the key to SEO success is in the details. Understanding your business -– and your industry –– is essential if you’re going to craft an SEO strategy with any efficacy. With that in mind today we’re going to focus on SEO for dentists to display how professionals in this particular field can get the SEO edge they need. (Plus, small business owners in other areas of expertise will likely stand to learn a thing or two here as well.)

Digital marketing is a fluid industry. Indeed, that’s an understatement. Given the way in which websites, companies, and search engines themselves fluctuate and change (in some cases over the course of a few days) it’s difficult to find any concept with staying power. SEO and SEM, however, are likely to last the test of time because they both deal with a fundamental element of digital-marketing success: getting websites to rank higher for search-engine results. After all, every business wants to rank high on Google and other search engines when customers go to search for their products or services. So it’s natural to wonder about SEO vs SEM pros and cons, and importantly, which is most effective plan for your business?

Successful marketers combine a number of skills to craft the perfect strategy for their client. A successful marketing campaign is often equal parts art and science –– along with a healthy dose of intuition. While it’s relatively easy to determine if a given strategy is working or not, it’s often more difficult to determine how well it’s performing. That’s because whether due to inability or ignorance, plenty of companies don’t properly use site metrics to track their marketing data. And if they do, they only take a cursory glance. Today though, we’ll examine three key, yet overlooked, site metrics every business should track –– not only to review previous performance –– but also to improve future efforts:

Sometimes deciphering marketing jargon can feel like a process of splitting especially fine hairs. Indeed, considering the speed at which company’s rebrand, retarget, and creatively utilize new technology, it’s a wonder we all don’t need a regular vocabulary lesson to stay on top of the newest trends and variations in the business world. However, sometimes the hard work of splitting hairs can prove massively beneficial. Such is the case in learning the difference between omni channel vs multi-channel marketing. Fortunately, you won’t have to go scouring the web to find a definitive answer to that; we’ve got you covered right here:

Money talks. Plain and simple, no matter what your business does or what industry you work in, your company’s bottom line is vital to your success. That’s because it is your success. Now don’t get us wrong; money isn’t everything, and it’s great to have goals for your business to aspire toward that don’t have anything to do with driving revenue. But at the end of the day your company needs to stay profitable to exist. And figuring out exactly how much your marketing efforts are costing you and how much profit they’re generating is an essential aspect of running a successful business. With that in mind, let’s take a look at four quantitative metrics to help determine marketing ROI:

As sales reps in the business services industry know all-too-well, developing a prospect into a client is a long-term process: not a one-time transaction. Indeed, the sales cycle can last for months — or even years — and involve dozens of touchpoints, including in-depth conversations to online or in-person presentations.

Inbound marketing is a system, which means that the ultimate output is dependant on a series of integrated inputs. And one of the most important inputs is, of course, an inbound marketing website.