If you ask B2B sales reps what they want most in their professional life, it’s typically not a new device, an innovative software program, or even a bump in salary or an extra week of vacation. What they want are leads, leads and more leads, so that meeting -- or exceeding -- quota is the predictable norm; not the exception.

If you run a B2B sales team, then the sales reps and channels partners on your roster have a message for you, and they’ve asked us to put it in capital letters because it’s pretty important: PLEASE GIVE US MORE QUALIFIED B2B LEADS!

Influencer marketing involves partnering with individuals/websites that are well-known and respected trend-setters and thought-leaders in their niche, and having them discuss your brand (or its products/services) with their community of fans and followers. 

You surely know what a to-do list is, and chances are that you have several of them scattered around in digital and paper-based fashion -- anyone else have sticky notes everywhere?

According to research by ExactTarget, 77 percent of consumers want to receive permission-based marketing communications through email. To meet this demand and optimize the touchpoint, here are 10 mobile friendly email tips:

It’s the inbound marketing world’s version of the Yankees vs. the Red Sox, the Packers vs. the Bears, or for those whose tastes run in a somewhat more fictional direction, Dwight Schrute vs. Jim Halpert (courtesy of The Office).

A long time ago, back when SEO consultants roamed and ruled the earth, businesses that boldly dared to explore the keyword research landscape quickly discovered that it wasn’t remotely user-friendly. Reliable advice was hard to come by, and tools were costly and complex. Fortunately, that’s no longer the case. Well, sorta.

As noted in a study by USC professor and author Steve W. Martin, high-performance sales organizations aren’t necessarily those with the most resources or coveted rain makers. Rather, they’re leveraging something that all businesses can benefit from, regardless of whether they’re small start-ups or large enterprises: an optimized sales team structure.

When businesses tap into the expertise and solutions of a marketing agency, they don’t just want the relationship to be rewarding and profitable, but they count on it to be both. After all, there are plenty of great ways to waste money (a festive excursion to Las Vegas springs to mind). Spending money on a marketing agency for the sake of it doesn’t make the list.

As you might expect from the term, pull marketing is any kind of marketing that attempts to attract prospects onto the buyer’s journey. For example, generating prospects through ebooks, white papers, infographics, targeted social media content, and through SEO are all forms of pull marketing. Pull marketing is almost exclusively an online process, since it leverages the web and automation.