Did you know that Pay-Per-Click Advertising can be targeted exclusively to people who have visited your website? These are people who have already demonstrated an interest in your products and services.
The large majority of first-time visitors to a website leave without completing a conversion. One visit to your website is usually not enough to close the deal. A PPC Retargeting campaign brings people back and gives you more opportunities to convert your prospective customers. If retargeting was a used car salesman, think of making followup phone calls and sending out letters to get the consumer to come back and buy.
Retargeting Gives Your Site a 2nd Chance to Convert
Retargeting will give you a second chance to close the deal. Consumers aren't always ready to buy or take action on their first visit to your website. This is where retargeting comes in, because it gives you a chance to bring those indecisive consumers back to your site with a tailored ad. You can provide an offer that relates to the experience they already had on your site. This connection that you can make with the consumer through an ad makes them more likely to buy. Imagine you were on a clothing stores website looking at jeans, but you decided to hold off. An hour later you are surfing another website and see an ad for free shipping from that store with the purchase of a pair of jeans, this might be enough to send you back to that store and buy those jeans.
Click here for more information about PPC Retargeting (aka Remarketing) and click here to read a Retargeting success story.
