Your website’s home page is the face you present to the rest of the world. As such, it’s important that you tailor it to reflect the best aspects of your company. This isn’t revolutionary stuff. Chances are, most businesses already understand that they need to make their home page engaging and easy-to-navigate. If it’s not, you’ll struggle to attract many visitors to your site, and those that do come won’t stay for long. However, a home page needs to be optimized for search engines, as well as human visitors. And this can prove trickier. Fortunately, we’ve separated the wheat from the chaff to show you exactly what you need to do to get the most from your home page optimization efforts:
Maximize Your Keywords
Think you’ve got a clever headline, or a memorable one-liner to display prominently on your home page? Think again. In optimizing your site for search engines, you need to include the keywords that are most important to your business or product. So if your company manufactures bowling balls for instance, the phrase, bowling balls had better appear in a high-visibility area. Using keywords within headers to break up your content is also a great way to achieve this same end.
Meta Matters
Your human readers will likely never see it, but the meta descriptions and page titles you write for your website will clue a search engine into what keywords are important to you. So craft your meta data carefully. This also applies to alt texts for your images. Great images can boost your website’s appearance and SEO –– so take some time to find the perfect ones for your most important page.
Be Clickable
Providing links to other pages on your site is not only a great way to draw visitors to other parts of your website, but also improve the SEO of your homepage. You’ll also want to include call-to-actions so that interested visitors can explore what you have to offer.
Update and Upgrade
A good home page isn’t like a finished painting in a museum. Though you may have an affinity for a certain style, or content that appears on your home page, be willing to make changes when necessary. Think of your website as a living, breathing thing that needs to adapt to survive. Don’t be afraid to gussy up your home page –– and make sure to test your page vigilantly. Mistakes happen to the best of us, but remember, you’ve got the ability to correct it. That’s the beauty of web design!
The Bottom Line
Effective SEO is imperative for any company to achieve its goals online. And if you want to take your SEO game to the next level, contact the Leap Clixx team today. We'll help you reach your marketing goals and transform the way you think about SEO. And for more info on what we can do for you and your website, download our free ebook here:
Topics: SEO
