As you explore your inbound marketing options, a name you’ve likely come across more often than any other is HubSpot. And there’s a simple reason for this: HubSpot INVENTED the term "Inbound Marketing"!
What is Inbound Marketing?
Rather than the traditional marketing spend on ads, email lists, billboards etc. that you purchase with fingers crossed that a qualified lead will look you up, inbound marketing promotes your marketing on your website with various content offers that entice prospects and customers at different stages of the buying cycle. These eBooks, whitepapers, email campaigns, etc. help target your ideal customer and give them the information they need to make an informed purchasing decision.
Indeed, HubSpot is to inbound marketing what Google is to search engines, and businesses that create a content strategy around HubSpot's best practices are experiencing very impressive – and in some cases, remarkable – results.
So, how do you ensure that you're within best practices and creating the best content for your individual business? Connect with a HubSpot Certified Partner, of course. Let's look at 4 big ways that a partner can help you achieve your inbound marketing goals.
4 Ways a HubSpot Certified Partner Improves your Inbound Marketing:
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Expertise
Inbound Marketing is not a single product or commodity. It’s a comprehensive system that leverages multiple proven approaches, strategies, tactics and best practices – all of which are driven by specialized software that is exclusively designed for inbound marketing. A HubSpot Certified Partner has the proven expertise necessary to manage and optimize your inbound marketing system so that your campaigns and programs are on track for success.
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Training
A HubSpot Certified Partner won’t hoard information from you so that you’re dependant on them for years to come. On the contrary, they’ll provide you with insight and training, which empowers you to make informed decisions and, if desired, ultimately bring some or even all of your inbound marketing in-house.
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Reporting
There are multiple inbound marketing metrics, and knowing which ones to focus on is a discipline unto itself. A HubSpot Certified Partner will work with you to identify the most appropriate Key Performance Indicators (KPIs), and, just as importantly, provide you with ongoing reports to measure progress and performance.
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Ethics
A HubSpot Certified Partner has committed to adhering to a higher standard of ethics and fair business practices. As such, you can count on honest, objective advice and feedback along the way. Simply put, you can expect to hear what you NEED to know, not just what you WANT to know. Just as with anything else important in life – whether the subject matter is medicine, law, or finding out what that rattling noise in your car is – truth isn’t just appreciated, it’s vital and required.
Find a Gold Certified HubSpot Partner
Leap Clixx is proud to note that we’re not just a HubSpot Certified Partner, but that we’re a Gold Level HubSpot Certified Partner. We’re especially proud of this elite accomplishment, because we achieved HubSpot Gold Partner status in less than a year.
To learn more about the benefits of working with a HubSpot Certified Partner, contact us today and schedule your free consultation. And for further reading, check out our eBook all about inbound marketing best practices.
Topics: Inbound Marketing
