Google Plus is looked at like Facebook's red headed step child, however the social network is growing every day and can increase your position in Google much easier and faster than any other social network. You might be wondering how Google Plus improves rankings on Google. It's not as hard as you might think, especially with over 250 million users, 150 million of which are active. Not to mention Google+ is adding over 10 million users each month. How is it that Google Plus improves your rankings on Google? That's what I am about to tell you.
Google Plus Improves Rankings
Basically all you have to do is help Google help you. Google Plus improves rankings because you tell your Google+ page what you want to rank for and then do a few more things to help it along. One of the first things you need to do is fill out your information on the about page. Just like on your web page fill out your SEO title and meta description. In the other profiles section, make sure your first 3 links are the most important ones, as they will most likely be used in search results. The same goes for the rest of the profile, make sure you are using appropriate keywords. Anywhere you can include a link, do so, always making the top 3 the most important. Google plus improves rankings, because you tell it to.
More Followers
Another thing you will need to do is get more followers. This isn't exactly what you have been told for most social networks, as you have most likely heard that it's not a numbers game. For other social networks it's quality over quantity, however this is not the case for Google+. Google plus improves rankings, because you have a large number of followers. This is because people who are logged in will see personal search results and it even goes for friends of friends. This means you want to have as many followers as possible.
Connect Your Website to Google+
Make sure your website is directly connected to Google+. You can do this by adding a simple piece of code to your site or by adding a Google+ badge that will also help you get followers to your page. This connects your Google Plus page to your website in a way that can help you dominate search results. As you can see your Google Plus activity will appear directly under your natural search results. There is even an option to add your page right from the search results.
Get more +1's
As I stated earlier quantity is key for Google+ and that is especially true when it comes to +1's. The plus one is much like the Facebook like, only more powerful and will actually show up in search results if a user is logged in or not. Imagine if you were looking for a specific topic and you didn't know much about it. If you saw the following results, which one would you most likely click on or think is the most popular?
Google Plus improves rankings by you having more +1's, so be sure to get the plus one code from Google and install it on your website and your personal Google+ page. This not only helps you show up higher in the search results for logged in members and allows non logged in members to see how popular you are, but it also allows others to share a link from your website onto their Google+ profile.
Hopefully Google Plus improves rankings for your business and these tips should help. If you don't have enough social networking knowledge or simply do not have time, please contact a member of the Leap Clixx team to help you with your social media and Google+ needs. We are here to help and want you to help you achieve that number one ranking on Google.
Image Credits: Twin Design / Shutterstock.com
