In part 1 of this series, we focused on 3 key ways to get more ROI out of your Inbound Marketing:
Today, we’ll continue our series by looking at 4 more practical and effective strategies:
4. Pay attention to presentation.
If “content is king”, then “presentation is queen” – and yes, in many Royal Families, the queen is far more powerful!
What this means, is that you should never cut-corners on the presentation and production values of your website, ebooks, Infographics, videos and so on. This doesn’t mean that you need to spend thousands of dollars and months of time on each asset so that it’s museum-worthy. Rather, it means that the face you show your customers – which is represented by your Inbound Marketing and website – should be professional and engaging.
Essentially, everything should look great, and be designed by professionals who know how to make this happen efficiently and cost effectively. The result will be much higher ROI, since your customers will clearly gravitate towards your amazing assets – and away from your competitors’ flawed and often embarrassing attempts.
5. Track results and make adjustments.
Inbound Marketing is not a “set it and forget it” thing, or a short-term project. It’s an ongoing program that needs to be regularly tracked and adjusted based on results, as well as marketplace changes (e.g. customer trends, competitor behavior, etc.). This commitment is essential for achieving ROI, and for sustaining gains over the long-term.
6. Work with proven experts.
The overwhelming majority of people who represent themselves in court lose (and in fact, a growing number of judges aren’t even allowing this because the failure rates are so staggeringly high). The same massive failure rate applies to those who choose to self-medicate when facing a serious illness, attempt to undertake a major car repair, or try their hand at a major home improvement.
The moral to these regrettable stories is always the same: while it’s always a good idea to seek value and “get a good price” whether we’re buying a new pair of shoes or a new home, there is simply NO substitute for expertise when embarking on any major undertaking. And Inbound Marketing is indeed a major undertaking – especially since if you don’t make Inbound Marketing work for you, then you can be absolutely certain that your competitors will make it work for them.
However, this doesn’t mean that Inbound Marketing an expensive undertaking. On the contrary, if you work with a proven and experienced partner, then it won’t be an expense: it will be an investment; one that, like all shrewd investments, delivers uncommonly high ROI and separates those with vision from those without.
The Bottom Line
There is no magic bullet for Inbound Marketing ROI. It takes the right strategy, approach, systems and partner. However, when all of these work together, the results aren’t just impressive. They’re simply amazing. At Leap Clixx, our own results and success is proof of this!
To learn more about generating ROI from your Inbound Marketing, contact us today and schedule your free consultation.
Topics: Inbound Marketing
