It’s a familiar story: you’ve invested money, time and talent and energy into a great newsletter. But the flood of subscribers you anticipated is more like a trickle. Concerned and confused? Don’t be. Help is on the way as we highlight 5 ways how to get people to sign-up for your newsletter:
How to Get People to Sign-up to your Newsletter Tip #1: Make things simple
How easy is it for people to subscribe? Make sure that you’re sending out the invitation on all of your platforms: web, blog, link in your email signature, social media, and so on. Cast your net as wide as possible.
How to Get People to Sign-up to your Newsletter Tip #2: Offer an incentive
Most businesses think that the best way to ask folks to sign-up for their newsletter is, well, to ask them. That’s polite – but it’s not optimal. The best way is to give people an incentive to subscribe. For example, you can highlight the kind of useful, relevant, topical and timely information that is regularly featured in your newsletter. Or if it’s appropriate to do so, you can offer new subscribers a discount or special offer (this is typically more suitable for B2C newsletters than B2B newsletters).
How to Get People to Sign-up to your Newsletter Tip #3: Do some teasing
Another effective way to boost subscription rates is to offer part one of a series as an article or blog post, and then offer parts 2, 3 (and so on) for people who sign-up for the newsletter. Or if this isn’t how your content is structured, you could offer chapter 1 of an ebook for free, and then the rest for those who sign-up.
How to Get People to Sign-up to your Newsletter Tip #3: Make it easy to share
Make it easy, simple and faster for subscribers to push your newsletter to their networks through various channels, including social media and email. Also, be sure to encourage them to do so!
How to Get People to Sign-up to your Newsletter Tip #4: Deliver value
As with all content, the key to customer engagement is to deliver value. Because frankly, it doesn’t matter how many people subscribe to your newsletter if they don’t find it relevant and interesting. They’ll just as quickly unsubscribe and the likelihood of getting them back is pretty low.
How to Get People to Sign-up to your Newsletter Tip #5: Test and test again
Last but not least, constantly test everything from subject headers to design in order to discover what your subscribers respond to, and what they don’t.
Learn More
To learn more about how to get people to sign-up for your newsletter – and STAY signed-up! – contact the Leap Clixx team today. Your consultation with us is free.
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Topics: Inbound Marketing, Lead Generation
