On today’s digital landscape, internet marketing is a must for businesses in both the B2B and B2C space. However, the vast majority of businesses aren’t taking full advantage of internet marketing – and it’s typically because they don’t know about all of the channels, strategies and tactics that are available to them. To fix this, below we highlight 5 methods on how to use internet marketing to drive customers, competitive advantage, revenues and profits.
How to Use Internet Marketing Method #1: SEO
When it’s managed correctly, there’s simply no more cost effective way to generate high quality leads than search engine optimization (SEO). However, the key phrase is “managed correctly”. SEO isn’t just about making Google, Bing and Yahoo happy. It’s also about getting listed in directories and focusing on citations, in order to rank high for local searches. And of course, it doesn’t matter how delighted search engine robots are with SEO food, or how many customers come across a business in their journey through the interwebs. If customers aren’t impressed and informed by the content they come across, they’ll bounce away.
How to Use Internet Marketing Method #2: Offers
What we mean by offers is providing customers – both prospective and existing -- with digital assets such as ebooks, reports, white papers, checklists, infographics, and so on. Properly crafted, these assets help a business establish its thought leadership in an industry and marketplace. They also deepen the relationship and make it “stickier”, and ushers customers forward on the buyer’s journey.
How to Use Internet Marketing Method #3: PPC
Pay-per-click (PPC) advertising – such as via Google, Facebook, LinkedIn, YouTube, banner advertising, and so on – is also another fundamental internet marketing method. We write regularly about PPC here on the Leap Clixx blog, and cover different aspects such as re-targeting, advantages and disadvantages, do’s and don’ts, and so on.
How to Use Internet Marketing Method #4: Email Marketing
As noted by Inc Magazine, rumors of email marketing’s demise have been greatly exaggerated! It’s still a viable and effective way to reach large numbers of prospects and customers, and just as importantly, analyze behavior to glean insights. For example, if a substantial number of people click though to a newsletter article about a new product launch, a business can leverage that as part of a marketing campaign. Similarly, if recipients are especially interested in an email about a new compliance regulations, a business can create supporting assets (e.g. ebooks, infographics, etc.) to help generate engagement and, ultimately, drive sales.
How to Use Internet Marketing Method #5: Social Media
And last but certainly not least: social media is an increasingly important part of the internet marketing landscape. As with the other methods, however, knowing what to do – and what not to do – is important, and best practices change frequently. Staying on top of developments and trends, and obsessively monitoring interaction and engagement, need to be part of the strategy for it to deliver results.
Learn More
At Leap Clixx, we help our customers integrate all of the above internet marketing methods into their customized game plan. We either work with their internal teams an immediately extend their capacity and expertise, or we take over the entire program and are responsible for generating measurable results and mapping out the shortest path to sustained value and ROI. To learn more about how we can help your business, contact us today. Your consultation is free.
For the best way to take advantage of internet marketing while generating warm leads, read our FREE eBook "Inbound Marketing Best Practices":
Topics: Inbound Marketing
