While successful CEOs vary in terms background and vision, there is one trait that unifies them regardless of whether they’re at the helm of an electronics retailer, engineering enterprise, healthcare network, and the list goes on: they make informed decisions based on reliable facts.
To that end, here are the 3 fundamental facts that CEOs need to know about inbound marketing:
1. Inbound Marketing isn’t Conventional Marketing
Inbound marketing is as far apart from conventional marketing as (to invoke Mark Twain) the difference between lightning and a lightning bug.
Essentially, conventional marketing is interrupt marketing, which means that target audiences must be looking at or listening to something at the right time, in the right place, and with the right mindset. Companies must adapt, because trying to get these variables to align is difficult, costly and risky.
Inbound marketing uses automation to connect with target audiences when they’re interested in engaging. It’s a completely different paradigm and dramatically more effective.
2. Inbound Marketing is Data Driven and Results-Based
The biggest — and certainly the most legitimate — complaint that many CEOs have about conventional marketing, is that the metrics are often fuzzy and qualitative, and it can be impossible to accurately measure and monitor ROI, especially since most campaigns can run for months or even years.
Inbound marketing understands and agrees with this complaint, which is why the entire approach is fundamentally data-driven. Instead of gut feels and best guesses (that often turn out to be regrettable mistakes), inbound marketing empowers CEOs and other decision-makers with objective data and analytics that reveal both the big picture and the granular details.
And as for results, behold:
- Inbound marketing costs 62% less per lead than traditional outbound marketing. (Source: HubSpot)
- Businesses that use inbound content platforms and offer buyer persona driven content see a 45% increase in the volume of Sales Accepted Leads. (Source: Kapost)
- Businesses that automate their lead nurturing cycle see a 10+% increase in revenue within six to nine months. (Source: Gartner)
3. Inbound Marketing is Cost Effective and Scalable
Two things that conventional marketing certainly isn’t known for are being cost effective and scalable. Running even a moderately-sized broadcast or media campaign can cost tens (or in some cases hundreds) of thousands of dollars, and expanding the messaging footprint into new channels or markets exponentially drives up costs and complexity.
Inbound marketing is extremely cost effective, which is why many successful small businesses exclusively use it to attract and nurture customers. What’s more, scaling is easy and efficient. Leveraging additional channels, targeting different buyer personas or geographic areas, or even running multiple concurrent campaigns can be done strategically and affordably.
Learn More
To learn more about using inbound marketing in your business to attract, nurture and ultimately convert more profitable customers, contact the Leap Clixx team today. Your consultation with us is free.
Also, be sure to check out our FREE eBook on the best practices of inbound marketing:
Topics: Inbound Marketing
