In the old days when servers needed an entire climate-controlled room and people younger than 70 knew what the “Yellow Pages” were, marketing was a very lopsided contest between the haves and the have-nots.
The haves were big enterprises with multi-million dollar marketing budgets. The have-nots were small businesses that often provided better products, with better service and at better prices than their larger and deeper-pocketed competitors, but were forced to be among the best kept secrets in their marketplace. Indeed, for many small businesses, word-of-mouth marketing was not just the best way to onboard new customers. It was the ONLY way.
Mercifully, this has all changed – and it’s all thanks to inbound marketing, which in many ways was designed so that small businesses could elevate their profile and compete with the big boys in their marketplace. Behold these glorious statistics:
- Inbound Marketing yields 300 percent more leads per dollar than traditional methods. (Source: Kapost)
- Properly executed inbound marketing tactics are 10 times more effective for lead conversion compared to outbound methods. (Source: Gartner)
- Inbound marketing can double the average website conversion rate (Source: HubSpot)
And so the big, booming question is: how can ensure that inbound marketing works for your small business? Here are some best practices to that your investment is profitable and your large competitors are very, very afraid:
- Be consistent: The average cost per lead drops 80 percent after five months of consistent inbound marketing. (Source: Eloqua)
- Get blogging part 1: Businesses that prioritize blogging are 1300 percent more likely to see significant inbound marketing ROI. (Source: CSO Insights)
- Get blogging part 2: Businesses that publish 15 blog posts per month convert 1,200 new leads per month. (Source: HubSpot)
- Use the right platform: Businesses that uses the right inbound marketing platform to engage buyer personas see a 45 percent surge in the volume or sales accepted leads. (Source: Kapost)
- Automate: Businesses that use automated nurture lead management systems see a 10 percent or higher revenue increase within 6-9 months. (Source: Gartner)
Ready to start reaping these inbound marketing rewards in your small business? Yup, we thought so. Contact the Leap Clixx team today. Your consultation with us is free, and we will put on you track to measurable improvements and ROI. It’s what we do, and we’ve been doing it since internet marketing was born.
For more information on inbound marketing best practices, download our FREE eBook:
Topics: Inbound Marketing
