While they may not see it as a methodology, the fact is that customers – whether they’re buying a new gadget for themselves or a software solution for their business – generally follow a decision-making process that includes 5 stages: Awareness, Consideration, Preference, Purchase and Repurchase.

Influencer marketing involves partnering with individuals/websites that are well-known and respected trend-setters and thought-leaders in their niche, and having them discuss your brand (or its products/services) with their community of fans and followers. 

Have you discovered (or been alerted) that your business information on Google needs anything from a minor tweak to a major adjustment? Don’t panic. Here’s how to change incorrect information on Google:

One of the most important questions that you should answer before you spend a cent on SEO is: How long does SEO take to work? This is because if you’re not in it for the long-haul, then much like getting healthy, it’s not going to give you the ROI you expect or need. We’ll get to that in a moment.

Being unable to find your website on Google is a bit like coming across your own obituary in the newspaper. You may feel the need to verify that you’re still alive, because it’s such an alarming and incomprehensible experience. You KNOW that your website exists – and it’s probably open in a browser tab as you read this – and yet, you’re forced to ask the internet world’s most soul-searching question: “Why doesn’t my website show up in Google search?”.

While every business owner and executive knows that customer retention strategies are important, the results of doing this aspect well are eye-opening. Indeed, as the statistical evidence confirms, effectively customer retention strategies don’t just drive success; they determine long-term organizational survival. Behold:

You surely know what a to-do list is, and chances are that you have several of them scattered around in digital and paper-based fashion -- anyone else have sticky notes everywhere?

While kids are taught “not to judge a book by its cover,” most grown-ups have long since abandoned this wise advice, and as such determine if an email is worth their time based on its subject line. To help you boost engagement and avoid the dreaded trash or spam folders, here are 5 types of email subject lines that get opened vs. ignored: 

Let’s start with this: closed loop reporting isn’t new. In fact, it’s about as old as marketing itself. Of course, it hasn’t always been called closed loop reporting. What’s more, the idea of it was (and remains) notoriously difficult with traditional/interrupt marketing. In fact, with some campaigns, there’s no loop to close. There’s more of a soft, fuzzy hope that there’s ROI at the end of the rainbow.

According to research by ExactTarget, 77 percent of consumers want to receive permission-based marketing communications through email. To meet this demand and optimize the touchpoint, here are 10 mobile friendly email tips: