So, your boss has just told you that the company needs a killer marketing campaign -- one that is going to make it rain customers so that everything will be gloriously profitable and profitably glorious.

Thanks to Steven Covey, we’ve all heard about the 7 principles of highly effective people (and all of the related books, workshops, videos, posters, coffee mugs, and t-shirts this brilliantly marketed franchise has spawned). But when it comes to the principles of inbound marketing, let’s just say t-shirts and posters aren’t flying off the shelves. 

The loop is a big thing these days. Folks are kept in the loop, or sometimes they’re “looped in”. And still others are accidentally or deliberately outside of the loop, which throws them for a loop. It’s enough to make anyone kind of loopy. However, just when you’ve had it up to your eyeballs in one loop after another, there’s another loop that needs your attention, because it drives revenues and profits: closed loop marketing. Below, we look at what this is, and then highlight why it matters. 

As an Inbound Marketing Coordinator at Leap Clixx, one of my jobs is to build and maintain PPC advertising campaigns for clients. Many times these clients have already started a Google AdWords campaign, but have struggled to make it successful. That’s where I come in! Below I review the 10 biggest mistakes I see made using Google AdWords that can seriously impact your budget and ultimately your campaign’s success.

Let’s start with this: marketing legal services isn’t as straightforward as it is in other sectors and industries, such as consumer goods or electronics.

We’ve left behind the Information Age, and hurled head-first into the Integration Age – and it’s because, frankly, the Information Age was just too darn informative. We’re drowning in data, and it’s not playing well and working together. In fact, it’s typically unleashing chaos instead of clarity. And that brings us to CRM integration.

With countless articles instructing marketers to create great content, many companies now have more eBooks, whitepapers, infographics and blog posts than they know what to do with! Creating content is just one of the first steps in content marketing. If you’re not promoting it correctly, you can’t expect it to deliver leads, conversions and sales. However, if your content is already written for the right person, it’s time to promote it so that person is able to find it at the right time in their buyer’s journey.

While every team member in an organization is important – from those on the front lines to the back end – the fact is, and has always been, that sales NEEDS to be successful for ongoing success, and long-term survival.

Before we share our Google Places optimization checklist, let’s take a few seconds to highlight why this is such an important topic for EVERY business, from enormous enterprises to shoestring startups. 

The answer to “what is a landing page” may seem like it's completely obvious. After all, a landing page is a page that prospects “land” on, so they can download an ebook or some other asset, right?

Well, yes and no.