We all know a “rainmaker” who has an uncommon ability for generating warm leads – whether they work in a law firm, real estate agency, financial services company, or anywhere else. It’s almost as if they were born with an internal divining rod. But guess what? Virtually any business can turn into a warm lead factory by taking advantage of inbound marketing.

Whether you’re in the B2B or B2C space, your goal is to attract highly qualified prospects and move them forward through the customer journey. Below, we highlight 7 effective marketing strategies to make this happen:

We know that competition is fierce in every sector, and any business that rests on yesterday’s achievements is setting itself up for tomorrow’s extinction. 

One of the most common and clever questions we get here at Leap Clixx is: does blog commenting help with SEO? Like a lot of questions in the SEO world, this one doesn’t have a standard yes or no answer. It’s more of a “yes it does, but…” or “no it doesn’t, except…”

Recently, we highlighted the differences between a landing page vs. homepage. Today, we’re exploring landing page marketing strategy -- and specifically, 3 ways to improve conversion rates. 

Recently, we looked at the difference between landing pages and homepages, as well as onpage SEO vs. offpage SEO.

What makes Onsite SEO different from Offsite SEO?

Most conversations with prospective clients come with the request to be “found on Google”. The motivations behind Search Engine Optimization are obvious and inbound marketing strategies all agree that this is a critical objective.

Nevertheless, the strategies to achieve it have changed considerably over the years, and by far the biggest change has to do with onsite SEO and offsite SEO. With that said, we'll examine the relationship between Onsite and Offsite SEO so you have a clear understanding of what each means and how you can implement best practices to create a stronger website presence.

For the last few years, much of the conversation around inbound marketing has focused on B2B (business to business) companies more than B2C companies. The reason for this is simple: B2B companies typically have long sales cycles that can last for weeks or months, and inbound marketing is exactly what they need to keep customers engaged, informed, and actively moving forward on the sometimes long and winding customer journey.

The online marketing vocabulary is full of terms that we at Leap Clixx live and breathe all day, every day – and yes, it’s both highly rewarding and tons of fun.

In the 1989 movie Field of Dreams, an Iowa farmer hears a voice in his cornfield tell him, “If you build it, he will come”. So, he built it, Shoeless Joe shows up and we all get one of the best baseball movies of all time.