At Leap Clixx, one of the reasons we love inbound marketing so much is because it’s a unique blend of technology, psychology, science, and of course creativity.  

A big part of what we do here at Leap Clixx is educate our prospects on what inbound marketing is, how it works, and how they can use it to create the shortest path to substantial, sustainable ROI. And a big part of this discussion focuses on ebooks and whitepapers.

Across the country and worldwide, a growing number of colleges, universities, private training firms, and all other types of organizations in the higher education industry are reaping the rewards of inbound marketing.

It’s an increasingly common and frankly inevitable scenario: you’re sailing happily across the social media landscape, up-voting this and re-tweeting that, and it hits you: negativity in social media about YOUR company.

We’re nearly at the quarter-way mark into the year, which in our experience is the right time to take a look at trends for the year ahead.

There are industries where marketing programs and campaigns are a basic staple of everyday life. For example, marketing spend for businesses in the hospitality and tourism industry can often be the annual budget’s biggest line item.  

As small business owners know – or will soon find out – trying to chase down larger enterprise-level competitors to compete on market share or advertising spend is not just an exercise in frustration, but it’s in the long run its futile as well. That’s the bad news. 

While inbound marketing is being used effectively across all fields and sectors, there’s one industry in particular where the gains are especially impressive: healthcare. 

It’s a very common question asked by businesses of all shapes and sizes, and across every sector and industry: How can we get more qualified leads? Your pipeline might be full (or at least, full enough) of leads – but for many businesses, the majority of them aren’t converting into profitable customers.

We’re extremely excited to announce that Leap Clixx is now a HubSpot Platinum Partner, joining a small, elite group of global agencies that have received this distinction. HubSpot, the world's leading inbound marketing and sales platform, bases their partner tiers on an agency's ability to grow their clients' businesses with inbound software, services and support.