It’s the age-old debate and, at times, raging flame-war that makes Superman vs. Batman seem like a minor skirmish. On the one hand, you have advertising experts who claim superiority, and on the other you have marketing experts who do the same. Both want to win their clients’ trust and work their magic. 

While almost every area of healthcare is growing, the medical billing solutions industry is skyrocketing – and there’s no slowdown in the forecast. As noted by ST Advisors, the revenue cycle management (RCM) market in the US alone is poised to hit $9 billion per year in 2018, spurred in part by changes to medical reimbursement regulations.  

Business owners looking for success in this digital age know that their business needs to be easily found online. If you’re looking to dominate your local, national or global market, it’s time you look into a digital marketing strategy.

Today we’ll be looking at two of the most popular digital marketing strategies, Search Engine Optimization (SEO) & Pay-Per-Click (PPC) advertising, while examining which tactic your business should use based on the time your business has to drive results and the competition in your industry!

There was a time when measuring inbound marketing results was essentially about tracking website visits, web page hits, unique visitors, and maybe a nice Google Analytics pie chart highlighting where folks were coming from (and really, who doesn’t love a good Google Analytics pie chart every now and then?).

There’s a reason why firm owners and executives in the travel and leisure industry are smiling these days -- and no, it’s not because they often enjoy incredibly good deals! It’s because the industry is BOOMING as more people book an excursion for business, pleasure, or sometimes a nice blend of both.

Of all of the pieces that make-up the online marketing puzzle, arguably none has shifted so often – and so dramatically – as SEO.

At least a handful of times a week I get asked the question, “how much should my inbound marketing budget be?”.  It’s a great question, but one that does not have a simple answer.  Setting a budget is much more complex than simply coming up with a monetary value and hitting the go button.  Instead, the focus should be on setting an inbound marketing budget that can get results within your niche as well as aligns with your business’s timeline and needs.  If you have $10,000 a month to put towards inbound marketing, that’s great, but is it enough?  Could your results be comparable with a $5,000 a month budget?  Though you ultimately do have to come up with a dollar amount, I would not recommend using it as a starting point.  Instead, develop your strategy and then work towards a specific investment amount that’s going to get you the results that you need in the amount of time that you’re targeting.

If there's one thing that every business owner is concerned with, it's definitely lead generation. Whether you call it by the industry term or just refer to it simply as "getting some customers", it's undoubtedly true that every sale starts with getting a customer interested in whatever it is you're trying to sell. The question is this: once you've figured out how to get more qualified leads, do you have any idea what to do with them? This blog is a twofer, in that you'll learn a little about nurturing leads and a bit about SMS, because in today's marketing world the two often work hand in hand.

On today’s business landscape, of all of the lofty distinctions that businesses strive for and dream about, arguably none is more coveted than content leader.

Over the past several years, we’ve worked with many financial advisors and other financial industry professionals who are interested in establishing their identity in a crowded marketplace, and adding more high quality, profitable clients to their roster.