There are essentially two kinds of online marketing out there today: targeted online marketing and un-targeted online marketing.

As the owner of a digital marketing company and a HubSpot Platinum Agency Partner, it comes as no surprise that I help business owners and marketing managers understand what inbound marketing is, and how it differs from traditional outbound marketing, on a daily basis. Learning the differences between inbound marketing and outbound marketing is truly the key to business success in this digital age. The way consumers find products and services is changing so we have to change the way we market to our potential customers. With that being said, let’s jump right into the specifics:

Let’s start with this: a homepage isn’t merely the “front door” of your website. Because, let’s face it, sometimes it’s OK if a front door isn’t amazing or even noticeable. Think about it. Do you even remember what the last front door you walked through looked like? In fact, are you even sure if there was a front door? Maybe there was just a big hole. You were probably too absorbed in reading the Leap Clixx blog (right?) to pay attention.

As you put together a new website and prepare for launch, obviously you’ll focus on design, graphics, content, features, and other aspects that will help you attract visitors, build relationships, and ultimately drive sales.

Today’s manufacturers are facing an enormous, and frankly daunting series of marketing challenges that are more than enough to keep sales executives, managers and specialists up at night worrying about the future. These challenges include: 

The ancient sage Lao Tzu observed that “the journey of a thousand miles begins with a single step” (and perhaps with some light stretching first).

As a content marketer, you know how important it is to get ahead of the curve, and see what your peers are thinking, doing, advising, and warning. 

In the past, successful constructions companies relied primarily on personal relationships, professional networks, and word-of-mouth referrals to generate profitable new business. And while all of these are still important (just as they are in other industries), a growing number of construction companies are adding inbound marketing to the mix. Indeed, a survey by the Construction Marketing Association found that 82 percent of construction firms employed some form of inbound marketing.   

Although the concept of the sales funnel is not a new one, inbound marketing has improved the sales funnel to help marketers visualize where a customer is in their buyer’s journey as to better meet their needs. In other words, publishing the right content at the right time in the right place. Since this sales funnel is at the heart of a successful inbound marketing strategy, it is important to be able to move leads through the funnel and align your content with the buyer’s journey in order to attract, convert, close, and delight your ideal customers. So without further adieu, here is The Lazy Man’s Guide to The Inbound Marketing Sales Funnel with examples.

For most businesses, their most valuable asset isn’t their inventory, their capital, or even their talent: it’s their brand.