Let’s begin with a simple question: would you start a new business without a physical address? Aside from the fact it’s not legal, the question itself is preposterous. What sort of business doesn’t have a mailing address? Similarly, you wouldn’t start a business without a dedicated business phone line; after all, how are people going to contact you?

In 2012, BunnyFoot (a usability and user experience design firm) performed a study to see if users could differentiate between paid ads and organic search results when using Google’s search function. In the end, researchers found that 40% of the participants could not see a difference when looking at ads on Google.

Google, Facebook, Twitter and AOL have joined together to launch TrustInAds.org, with the mission to keep the user experience positive for everyone on the web and keep online advertising safe.

Online marketing is a great and necessary investment, but so is your website.

One major element of any SEO strategy is link building. Building high-quality and relevant links back to your website is extremely time consuming and one piece of the SEO puzzle that is hard for even the experts to master. Building high-quality relevant links can also be one of the most rewarding parts of an SEO strategy. As of today, links are still the most important factor in most all search-ranking algorithms including Google and Bing. Even though Google will tell you that guest blogging is on it’s way out, it is still one of the most effective ways to build great inbound links.

In a 1995 Newsweek article, author and astronomer Clifford Stoll wrote: We’re promised instant catalog shopping—just point and click for great deals…Stores will become obsolete. So how come my local mall does more business in an afternoon than the entire Internet handles in a month? Even if there were a trustworthy way to send money over the Internet—which there isn’t—the network is missing a most essential ingredient of capitalism: salespeople.”

Every March, millions of people fill out an NCAA tournament bracket (or two, or three...), join the office pool, watch the games and track who’s in and who’s out. Workplace productivity takes a big hit during the three weeks of March Madness, with companies losing at least $1.2 billion for every unproductive work hour during the first week of the tournament.

In March, Google made a number of changes to its search results layout. Jon Wiley, Lead Designer for Google Search, summarized the modifications in his Google+ post:

When you develop and post unique content on your website and someone links to it, that’s great! That’s exactly what you want to happen. You want your content to be remarkable so others will link to it, however not all webmasters like to play by the rules.

WhatsApp is a cross-platform mobile messaging app which allows users to exchange messages without having to pay for SMS. Last month, Facebook CEO Mark Zuckerberg announced an agreement to buy WhatsApp for $16 billion—$4 billion in cash and $12 billion in Facebook shares. Much like Instagram (another startup acquired by Facebook), WhatsApp will operate independently within Facebook.