Every March, millions of people fill out an NCAA tournament bracket (or two, or three...), join the office pool, watch the games and track who’s in and who’s out. Workplace productivity takes a big hit during the three weeks of March Madness, with companies losing at least $1.2 billion for every unproductive work hour during the first week of the tournament.
Social media, where people go to get updates on games, celebrate wins and grumble about losses, is now a huge part of the phenomenon that is March Madness. There are groups that people can join to talk trash or mock their friends, but a lot of people also use these groups to keep track of their office pool.
Does Your Social Media Use Increase During March Madness?
Twitter reported that during the championship game, there were more than two million tweets around the world containing terms related to the telecast. On Facebook, from early buzz and bracket building after Selection Sunday, through the Final Four and championship games, more than 15.3 million U.S. users posted, commented on or “liked” tournament-related content 46 million times.
Consumers are all over social media and every business should be there with them. It’s never too late to get started on a social media marketing campaign!. Contact one of our experts today to learn more about a social media marketing campaign tailored to your company's needs.
