As sales reps in the business services industry know all-too-well, developing a prospect into a client is a long-term process: not a one-time transaction. Indeed, the sales cycle can last for months — or even years — and involve dozens of touchpoints, including in-depth conversations to online or in-person presentations.

When it comes to optimizing digital engagement, there is a very important — but often overlooked — difference between traffic and leads.

Traffic refers to all people who visit a website, and is typically broken down into categories such as unique visitors, page views, referring page, and so on.

Like most questions in the business world — or make that life in general — the answer to “how much work is inbound marketing” is “it depends.” There are 3 main reasons for this, which we explore below. 

Inbound marketing is a system, which means that the ultimate output is dependant on a series of integrated inputs. And one of the most important inputs is, of course, an inbound marketing website.   

While there are all kinds of systems, methodologies, approaches and procedures in the marketing world, in essence marketing is a conversation between a business and its target audience. Or rather, it’s supposed to be.

Here at Leap Clixx, we constantly hear from businesses — who are often represented by their besieged marketing executives — who feel a sense of betrayal when it comes to inbound marketing. 

Let’s start this off with some (blatantly obvious) full disclosure: we’re a leading agile inbound marketing agency, and so the question “should you outsource your inbound marketing” may seem a little self-serving. Or maybe a lot.

Here at Leap Clixx, we focus on success — which is why most of our blog posts highlight best practices, top strategies, insights and tips, and so on.

It goes without saying — which is what everyone says before they say it anyway — that content marketing is a fundamental staple on the digital landscape, where articles, ebooks, infographics, social media messaging and other elements fly fast and furious.

Every business — including enterprises like Apple and Google — want to increase web traffic, because more traffic means more leads, more leads means more prospects, more prospects means more customers, more customers means more revenue, and more revenue means more profit. What’s not to love about this glorious chain of events?