Digital marketing is a fluid industry. Indeed, that’s an understatement. Given the way in which websites, companies, and search engines themselves fluctuate and change (in some cases over the course of a few days) it’s difficult to find any concept with staying power. SEO and SEM, however, are likely to last the test of time because they both deal with a fundamental element of digital-marketing success: getting websites to rank higher for search-engine results. After all, every business wants to rank high on Google and other search engines when customers go to search for their products or services. So it’s natural to wonder about SEO vs SEM pros and cons, and importantly, which is most effective plan for your business?

Most lawyers probably don't relish the idea of having to market themselves. After all, attorneys feel most at home in the courtroom or working with their clients. So it’s probably no surprise that budgeting adequate time to nail down a branding strategy is difficult –– if not impossible for many lawyers. Still, marketing is an essential aspect of a lawyer’s business. Indeed, lawyers need to display themselves to their clients. Simply opening their doors and hoping the right type of client finds them is naive at best. The good news is, attorneys have plenty of options when they start a marketing campaign. And with that in mind, today we’re going to explain three reasons to explore SEO for lawyers:

Successful marketers combine a number of skills to craft the perfect strategy for their client. A successful marketing campaign is often equal parts art and science –– along with a healthy dose of intuition. While it’s relatively easy to determine if a given strategy is working or not, it’s often more difficult to determine how well it’s performing. That’s because whether due to inability or ignorance, plenty of companies don’t properly use site metrics to track their marketing data. And if they do, they only take a cursory glance. Today though, we’ll examine three key, yet overlooked, site metrics every business should track –– not only to review previous performance –– but also to improve future efforts:

Every company takes their marketing efforts seriously these days. Indeed, success in marketing is too lucrative to ignore, and attaining the best possible results is imperative to the long-term viability of your business. However, given the amount of time and money companies spend to market themselves, you’d think that every business would have a fleshed-out method for measuring marketing ROI. Unfortunately, that’s not the case. On the positive side, there are plenty of ways for businesses to get started, though. With that in mind here are a few softwares that can help you determine your marketing ROI:

Here at Leap Clixx, we’re believers in the power of Inbound Marketing. Indeed, it’s our bread-and-butter, our workhorse, and our modus operandi all wrapped into one. That’s because when you buy into the power of inbound marketing and craft a strategy that works for your company, the results are limitless. So to answer the titular question: can inbound marketing work for sales and marketing services? The short answer is yes. But more important than that, is understanding how. To that end, here’s a sample of what inbound marketing can do for your sales and marketing services:

Sometimes deciphering marketing jargon can feel like a process of splitting especially fine hairs. Indeed, considering the speed at which company’s rebrand, retarget, and creatively utilize new technology, it’s a wonder we all don’t need a regular vocabulary lesson to stay on top of the newest trends and variations in the business world. However, sometimes the hard work of splitting hairs can prove massively beneficial. Such is the case in learning the difference between omni channel vs multi-channel marketing. Fortunately, you won’t have to go scouring the web to find a definitive answer to that; we’ve got you covered right here:

It’s all well and good to focus on overarching ideas and strategies when you first form a concept for a marketing campaign. In fact, it’s important to have the big picture in mind when you start out. However, it’s just as vital to keep a close eye on the details of your inbound marketing and sales efforts. That’s because numbers don’t lie. So spending time analyzing important data is imperative if you want to improve the way you run your business. Fortunately, we’ve identified five essential sales and marketing reports you should prioritize. And while this may not be a comprehensive list, it's a great place to start.

Money talks. Plain and simple, no matter what your business does or what industry you work in, your company’s bottom line is vital to your success. That’s because it is your success. Now don’t get us wrong; money isn’t everything, and it’s great to have goals for your business to aspire toward that don’t have anything to do with driving revenue. But at the end of the day your company needs to stay profitable to exist. And figuring out exactly how much your marketing efforts are costing you and how much profit they’re generating is an essential aspect of running a successful business. With that in mind, let’s take a look at four quantitative metrics to help determine marketing ROI:

Your website’s home page is the face you present to the rest of the world. As such, it’s important that you tailor it to reflect the best aspects of your company. This isn’t revolutionary stuff. Chances are, most businesses already understand that they need to make their home page engaging and easy-to-navigate. If it’s not, you’ll struggle to attract many visitors to your site, and those that do come won’t stay for long. However, a home page needs to beoptimized for search engines, as well as human visitors. And this can prove trickier. Fortunately, we’ve separated the wheat from the chaff to show you exactly what you need to do to get the most from your home page optimization efforts:

Headlines are the most important aspect of writing a good blog post. Not only are headlines essential to pulling in an audience, but many times it will be the only thing someone reads at all. So getting the most from a headline is critical to your blog’s success. The good news is, there’s a proven formula to writing an eye-catching blog title, while also maximizing your post’s SEO at the same time. So without further adieu, let’s take a look at six of the best practices for writing intriguing blog headlines: