There’s an unfortunate misconception surrounding pay-per-click (PPC) advertising. Many professionals seem to think that unless you spend exorbitant amounts of money on PPC campaigns, they won’t make much of an impact for your business. It’s understandable to a degree why business owners might think this way. After all, how much you spend on PPC advertisements will affect their visibility. However, the truth is you don’t have to splash the cash to make sound PPC decisions. Indeed, progressive companies are able to use PPC advertising to effectively draw in leads and customers at a cost-efficient rate. To that end, we’re here to explore three PPC lead generation techniques that will help you create better, more efficient, and ultimately productive PPC ad campaigns:

There’s something to be said for having an eye for the under-appreciated. Being able to pick out the diamond in the rough –– in any walk of life –– is a tremendous skill to have. Some people seem to have an intuitive sense when it comes to finding the right people and organizations to partner with in business. However, for the rest of us, we need to rely on hard work and sensible decision-making to get where we want to go. To that end, today we’ll aim to provide a resource for business owners across industries that they can use to determine the best SEO partner for their company. You don’t have to be a marketing expert to discern which SEO firm can help you grow; just follow these simple guidelines and you’ll likely find someone who can make a big impact for you!

If you asked most business owners about the role of landing pages, odds they would class them as an important –– if not the most important –– component of the marketing/sales process. Indeed, landing pages traditionally have bridged the gap between the initial interest that marketing and advertising content generates, and the ultimate goal of a sales conversion through a form fill. In other words, consumers usually encounter landing pages after reading a blog post or ad, but before they decide to do business with a company. However, landing pages can offer progressive businesses more than a pivot point between marketing and sales efforts. Indeed, a growing trend in digital marketing has seen the landing page become a destination in and of itself, instead of merely functioning as a way station between marketing content and a sales pitch. Still, why does landing page SEO matter? And is this new way of thinking about landing pages the right way to go for your business?

Running a successful business is a multi-layered operation that requires entrepreneurs to possess a number of skills that are both related –– and unrelated –– to their industry of choice. By that, we mean that it takes more than an effective product or service to create a thriving company. Modern business owners need to understand not only how to create a compelling product, but also how to market, advertise, and sell that product. Otherwise, no matter how excellent your service, you’ll likely struggle to gain any traction in your field. With that in mind, today we’re going to focus on Pay-per-click advertising –– one of the most popular, but least understood –– methods of modern marketing. Indeed, if you’ve been running PPC campaigns for years but aren’t seeing the results you want, chances are you could benefit from outsourced PPC management services. Here are four signs it’s time to bring in a professional.

For the average business owner, stepping into the field of search engine optimization (SEO) can be a daunting and difficult transition. Indeed, it’s one thing to recognize that your business needs a boost to improve its online presence; it’s quite another to have the expertise to actually achieve it. As such, simply finding the right SEO consultant can prove a frustrating task. Even knowing what to ask an SEO company is tough if you haven’t been keeping a close eye on the latest marketing trends. Still, if you want to ensure that you find the right SEO partner for your business, you need to vet the candidates properly. Here are three questions you should ask before you decide to hire an SEO expert:

Lots of businesses these days are utilizing pay per click (PPC) campaigns within their broader search engine marketing strategy. However, few know how to really get the most from their PPC efforts. Indeed, successfully managing a PPC account requires a deep understanding of target markets, keyword usage, conversion tracking, and landing page optimization. However, that doesn’t cover everything you need to know in order to maximize the impact of a PPC campaign. The best PPC managers appreciate that to get the best results, they need to know their client inside and out –– as well as their competition. While plenty of small business owners would love to get more from their PPC efforts, not many have the skills or the time to improve their campaigns. That’s why it’s essential to identify the perfect PPC consultant to assist your business. If you do, you’ll soon be reaping these five significant benefits and advantages:

Every successful business owner understands the value of setting objectives for themselves and for their team. Marketing is no different. If you want to see significant increases in sales numbers or brand awareness, then you need to put a plan in place to achieve those goals. But how do you set realistic marketing objectives? What’s the best way to determine what’s reasonable for your company to achieve, and what isn’t? And why does that matter in the first place?

Virtually every business in every industry can benefit from improved search engine optimization (SEO) performance. At this point in time, it’s obvious to most small business owners that if they want to get noticed and increase their customer base, they need to prioritize their online presence. However, the key to SEO success is in the details. Understanding your business -– and your industry –– is essential if you’re going to craft an SEO strategy with any efficacy. With that in mind today we’re going to focus on SEO for dentists to display how professionals in this particular field can get the SEO edge they need. (Plus, small business owners in other areas of expertise will likely stand to learn a thing or two here as well.)

For many companies, the most important element to their long-term success is lead generation. Indeed, businesses these days take great care to determine where their leads come from and how best to generate new leads in the future. With that in mind today we’re going to focus on SEO leads: how your business can generate them, identify where they originated, and ensure that you give yourself an advantage over your competitors in this field. Consider this your definitive guide to generating SEO leads: 

Small business owners are constantly on the lookout for competitive advantages. With that in mind, it’s not surprising that PPC (pay-per-click) advertising is one of the most fashionable and effective marketing methods companies use to reach new heights (on Google and otherwise). But what’s the best way to utilize PPC for your business? Should you attempt to run your campaign in-house or should you even adopt PPC for your search engine marketing strategy in the first place? Today we’ll look at a few of those questions and explain what a PPC agency can do for your company: