Every company takes their marketing efforts seriously these days. Indeed, success in marketing is too lucrative to ignore, and attaining the best possible results is imperative to the long-term viability of your business. However, given the amount of time and money companies spend to market themselves, you’d think that every business would have a fleshed-out method for measuring marketing ROI. Unfortunately, that’s not the case. On the positive side, there are plenty of ways for businesses to get started, though. With that in mind here are a few softwares that can help you determine your marketing ROI:
Google Analytics
If you maintain a blog for your website (and you absolutely should) then consider using this free tool from Google. In simple terms, using Google Analytics will inform you about the number of visitors to your website, and provide you with valuable (albeit raw) data about your web traffic. Furthermore, you can also link Google Analytics to your Google AdWords campaigns. And this is especially beneficial considering the cost and importance of creating effective advertisements. If you currently don’t measure anything in terms of your content and ad creation, this is a good place to start.
Social-Media Metrics
Tracking engagement across your social media platforms is just as important for measuring marketing ROI as checking on your own website’s traffic. That’s because social media allows you to reach a wider audience than posting on your website alone could. The good news is, most every platform has a tool of its own –– and many are free or at the very least cost-effective.
CRM Systems
If you want to take your marketing strategies to the next level, then you really need to invest in a CRM system for your business. That’s because the best CRMs won’t just paint you an accurate picture of your leads ands their statuses, it’ll allow you to build stronger client relations in the future. The right CRM can also inform you –– down to the keyword –– about your company’s SEO performance and how effective each piece of content you create is. So if you want to improve your visibility online (and who wouldn’t?) then partnering up with a CRM can aid you in that endeavor.
Call-Tracking Software
Though we live in an increasingly digital world, monitoring your offline phone calls is actually one of the best ways to determine the effectiveness of your online marketing content. That’s because while many people encounter marketing content online, a huge amount of customer-interaction still occurs over the phone. Fortunately, call-tracking software will help you connect the dots by attributing each phone call back to the marketing content that generated it. In this way, you can place a dollar-figure on each piece of content you create, and accurately see the returns of your labor.
The Bottom Line
Measuring marketing ROI shouldn’t simply be a reactive step. Rather, every time you examine the way you conduct business you should be looking for ways to improve. So if you’re not satisfied with your marketing numbers –– or you’re not sure if you’re getting the best returns possible –– contact the Leap Clixx team today. We can help your company grow its digital footprint, no matter how you’ve approached marketing in the past. And for more information on how we can help you boost your marketing results, download our free eBook here:
Topics: Inbound Marketing
