If you haven’t lived under a rock for the last 4 years then you have probably heard of the term ObamaCare, also known as the Affordable Care Act. We have all heard about this website that didn’t seem to be working at first, but now everything seems to be running smoothly. We have also heard that almost nobody was visiting the website and nobody was signing up, but now there are hundreds of thousands of visitors a day and 6 million have signed up in advance of the March 31st deadline.
Who to Believe?
But, how do we know who to believe? How do we know what’s true when it comes to the number of visitors a day, a week, a month or a year. Sure we are told a number, but when it comes down to it, we as taxpayers are paying for this website, so shouldn’t we be told exactly what the numbers are? Should we all as American tax payers have access to the website analytics? After all, we are paying for the promotion of ObamaCare , so shouldn’t we be provided with the number of website visitors and sign-ups? How do we know for sure the numbers, which are being reported by the Republicans and Democrats, are actually true?
We Believe in Transparency
Leap Clixx is all about transparency with our customers. Every one of our customers can see the number of visitors coming to their website as well as the number of phone calls and emails they receive as a result. This level of transparency seems to be unique in our industry, but shouldn’t this level of transparency be the norm for the American government? After all, it only takes a simple line of code installed on a website in order to track these type of results. When it really comes down to it, 6 million people could visit a website but that doesn't mean that every one of them is going to sign up. If visitors are not signing up for ObamaCare, could improvements be made to the site in order to increase it's conversion rate?
Privacy Issues?
There are 15 independent companies tracking analytics for healthcare.gov, however those numbers are not being released to the public for whatever reason. One can argue that having 15 companies tracking this data is a direct violation of privacy policies. After all, Facebook ran into trouble when their visitor's information was shared with other private companies. It is possible to visit Alexa.com to read general analytics, such as age range, sex, site rank, and bounce rate for healthcare.gov, but is that really enough?
What do you think? Should the US government be transparent with the website analytics since we the people are the ones paying for it? Or could this become a privacy issue? There is an argument that can be made on both sides. One thing we do know is that Leap Clixx we will remain transparent with all of our clients and we are proud to keep our customers in the loop.
