As a results-oriented inbound marketing agency, Leap Clixx has consistently delivered game-changing marketing strategies built around our clients’ goals. 

For those who don’t know, a buyer persona is a fictitious representation of an ideal customer. Modern marketers use buyer personas to tailor marketing and advertising campaigns to match customer preferences and attract “ideal” leads. However, in order to form a buyer persona in the first place, businesses need to reach out to their current customer base for information. And the key to developing effective buyer personas often relates to the quality of questions a business chooses to ask in surveys and interviews. In short, businesses need to pose insightful, pertinent questions to determine what type of consumers are drawn to their brand and what they can do to cater to them further. Here, we’re going to list four different buyer persona questions that professionals can use to really get to know their customers, and ultimately, market more effectively to them as a result: 

In some ways, it’s never been easier for businesses to connect with consumers. Given the multitude of marketing strategies at their disposal, companies can engage with their customer base through a myriad of platforms and techniques. Yet, because business owners have so many options to choose from –– and because consumers are constantly bombarded with ads and marketing content –– making a genuine impression is often more difficult than it first appears. In order to help B2C business owners truly connect with important leads, today we’ve isolated seven B2C marketing strategies that are sure to deliver results. Check them out here:

What is the point of marketing content if not to generate leads and sales? Yes, it’s beneficial to draw in large numbers of traffic through blog posts, but at the end of the day, money talks. The problem is, it’s difficult for many small businesses to boost their content conversion rates. And more than one copywriter has struggled to produce content that yields tangible returns. Fortunately, you can use any one of these five tips to make your site more appealing and engaging to interested leads:

At Leap Clixx, we obviously believe in digital marketing. After all, it’s how we make a living! So when potential clients ask about the disadvantages of digital marketing campaigns, it’s tempting to say that there aren’t any. Yet, as with any product or service, digital marketing isn’t infallible. Professional marketers make mistakes all the time, and some digital marketing practices can backfire stupendously. Today, we’ll explore three possible drawbacks to digital marketing, but also offer why we think it’s vital all the same:

Businesses have always placed value on identifying the causes of certain consumer behaviors. After all, determining why a person preferred one product over another is crucial to developing effective marketing strategies. In truth, companies can only do so much to sway any given consumer. Yet, by studying the factors influencing consumer behavior, businesses can gain a rich understanding of their customer base and cater to them with greater accuracy. Here are four consumer-behavior factors worth focusing on:

The rise of digital devices has affected the nature of nearly every industry under the sun. Few fields, however, have been altered as much as marketing and advertising. Indeed, one simply needs to compare digital marketing vs traditional marketing techniques to notice the stark contrast between how marketers once operated, and how they currently approach problems. Traditional marketing refers to any marketing content not generated digitally like TV and radio commercials, print ads, and brochures. Digital marketing, by contrast, encompasses any marketing material created for online consumption such as blogs, social-media posts, podcasts, or videos.

If you could jump back to the year 2005 and ask a professional the difference between PR and marketing, most would probably be able to provide a good answer. In fact, a particularly eloquent pro from that era might explain: Marketing relates to advertising and the subsequent promotion of products, whilePR is concerned with company image and brand advancement. Now though, it’s much trickier to draw the line in the public relations versus marketing debate. Indeed, many marketing agencies have already begun to serve as de-facto PR firms for their clients. Today then, we’ll focus on what traditionally has separated PR from marketing and determine whether or not those old-school definitions still carry weight. 

Many businesses operate on a short-term basis. Everything from their marketing strategy, to their sales tactics, to their general goals revolve around the concept of instant reaction. And while businesses certainly have to survive in the interim before they can plan for the future, it’s unwise to attempt to grow without first forming a long term marketing strategy. Indeed, though it’s more difficult now to create overarching marketing strategies, business owners can –– and should –– look for persistent solutions to iterative issues. Here then are three tips you can use to flesh out a long term strategy for your operation:

Starting a new business from scratch is one of the most rewarding –– and difficult –– projects any entrepreneur could hope to undertake. Even if you have years of experience and plenty of industry contacts, getting a new company off the ground requires a ton of hard work, capital investment, and, yes, some luck. What’s more, new business owners often find themselves handling assignments they would normally outsource or delegate –– like marketing tasks, for instance. While we can’t stress enough how impactful partnering with the right digital marketing agency can be, we also recognize that sometimes professionals are forced by circumstances to market in-house. With that in mind, here are three DIY marketing tips that can help your company hit the ground running: