As advised by Forbes contributor AJ Agrawal, companies that want to enjoy substantial business growth in 2016 must make inbound marketing a top priority. Argrawal writes:

Whether you provide office relocation services, cosmetic dental solutions, VoIP phone systems or anything else, you need high quality traffic streaming to your website on a regular basis.

So, your boss has just told you that the company needs a killer marketing campaign -- one that is going to make it rain customers so that everything will be gloriously profitable and profitably glorious.

Thanks to Steven Covey, we’ve all heard about the 7 principles of highly effective people (and all of the related books, workshops, videos, posters, coffee mugs, and t-shirts this brilliantly marketed franchise has spawned). But when it comes to the principles of inbound marketing, let’s just say t-shirts and posters aren’t flying off the shelves. 

The loop is a big thing these days. Folks are kept in the loop, or sometimes they’re “looped in”. And still others are accidentally or deliberately outside of the loop, which throws them for a loop. It’s enough to make anyone kind of loopy. However, just when you’ve had it up to your eyeballs in one loop after another, there’s another loop that needs your attention, because it drives revenues and profits: closed loop marketing. Below, we look at what this is, and then highlight why it matters. 

Let’s start with this: marketing legal services isn’t as straightforward as it is in other sectors and industries, such as consumer goods or electronics.

We’ve left behind the Information Age, and hurled head-first into the Integration Age – and it’s because, frankly, the Information Age was just too darn informative. We’re drowning in data, and it’s not playing well and working together. In fact, it’s typically unleashing chaos instead of clarity. And that brings us to CRM integration.

While every team member in an organization is important – from those on the front lines to the back end – the fact is, and has always been, that sales NEEDS to be successful for ongoing success, and long-term survival.

The answer to “what is a landing page” may seem like it's completely obvious. After all, a landing page is a page that prospects “land” on, so they can download an ebook or some other asset, right?

Well, yes and no.

In the old days when the web was young dial-up modems screeeeeeeeeched with reckless abandonment, eCommerce was basically the virtual equivalent of buying something from a vending machine.